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2015 Chrysler 200 production gets underway [w/videos]

Chrysler announced recently that it has added some 800 new jobs at its Sterling Heights Assembly Plant (SHAP) to support the production of its all-new 2015 Chrysler 200 sedan. Total employment at the Sterling Heights, MI plant grows to almost 2,800 with the hires, an impressive figure for a plant that was slated for closure in 2010.
Speaking to a crowd of employees and community leaders, Fiat-Chrysler CEO Sergio Marchionne was on hand to celebrate the kick-off of 200 production last week. "We're making a big bet on its success," said Marchionne of the sedan, "we've invested nearly a billion dollars in this facility."
That billion-dollar bill has been used to construct a spanking new paint shop, install a new body shop and install "machinery, tooling and material-handling equipment" according to the Chrysler press release. The company says that SHAP now runs to nearly five million square feet of manufacturing space - loads of room for all the new employees to do their thing - and that the facility can handle multiple vehicles on two unique architectures.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Chrysler Recalls Jeep SUVs For Ignition Switches

The ignition switch defects that engulfed General Motors are now a rapidly growing problem at Chrysler. Chrysler said Tuesday it is recalling up to 792,300 older Jeep SUVs worldwide because the ignition switches could fall out of the "run" position, shutting off the engine and disabling air bags as well as power-assisted steering and braking. That's the same problem that has forced GM to recall more than 15 million cars over the last six months. Chrysler's recall covers 2005-2007 Grand Cherokees and 2006-2007 Commanders. The company said it is not sure exactly how many will be recalled, but said it will notify customers by mid-September. Chrysler said an outside force such as a driver's knee can knock switches out of the "run" position. Engineers are working on a fix. The Auburn Hills, Michigan-based automaker, now part of Fiat Chrysler Automobiles NV, said it knows of no related injuries and only one accident. But it said owners should keep clearance between their knees and keys until repairs are made. Chrysler has now recalled more than 1.7 million vehicles for ignition-switch problems. In June, the company added 696,000 minivans and SUVs to a 2011 recall to fix faulty ignition switches. Those recalls covered Dodge Journey SUVs and Chrysler Town & Country, Dodge Caravan and Volkswagen Routan minivans - which Chrysler made for the German automaker - from the 2007 to 2010 model years. Tuesday's recall is the outgrowth of two investigations opened by U.S. safety regulators last month as part of a broader probe into ignition-switch and air-bag problems across the auto industry. The agency wouldn't say Tuesday whether its investigation could lead to recalls at other automakers. The National Highway Traffic Safety Administration said in June that it was investigating Jeep Commanders and Grand Cherokees after getting 32 complaints that a driver's knee can hit the key fob or key chain, causing the ignition switch to move out of position. The federal investigation is still open. The agency said Tuesday that it is requesting additional information from Chrysler to ensure that its repairs will be effective. The investigations and recalls come after GM bungled an ignition-switch recall of older small cars. GM acknowledged that it knew of the ignition problem for more than a decade but failed to recall the cars until earlier this year, when it recalled 2.6 million small cars such as the Chevrolet Cobalt.