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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Junkyard Gem: 1978 Plymouth Volare Wagon

When it came time for Chrysler to retire the beloved but antiquated Dart and Valiant in the North American market, the Dodge Aspen and its Plymouth Volare twin were introduced for the 1976 model year. While the Aspen is better remembered today (partly because Aspens were in just about every cop TV show for a good decade and partly because Chrysler revived the Aspen name for a few years in the late 2000s), Plymouth's "small car with the accent on comfort" outsold the Aspen for every one of their five model years of production. Here's one of those Volares, a '78 station wagon with the Custom exterior and Premier interior packages, found in a Denver-area car graveyard recently. I thought this car looked very familiar, and it turns out that it spent many years parked in an alley driveway in my Denver neighborhood, next to a Dodge 600 sedan (which is still on the road; I saw it moving under its own power a few weeks ago). Back in the summer of 2020, I shot this photo for an episode of 24 Hours of Lemons Carspotting. Now I wish I'd talked a local Lemons team into offering a few bucks for this Volare, because it's better to race than to get crushed. Detroit went through an accent phase that started with the Volare and then continued with the Cadillac Allante and Oldsmobile Trofeo. The interior in this car still looks pretty good. This wagon has the exact same interior and exterior colors as the one in the Volare brochure that year. It's nicely equipped, with the optional 318-cubic-inch (5.2-liter) V8 and air conditioning (via the distinctive Chrysler V-twin compressor just in front of the carburetor). The base price on this car was $4,195 (about $19,890 in 2022 dollars), while the 318 cost $129 extra ($610 now). The A/C added $484 more ($2,295 today, and you can see how the price tag got bigger in a hurry with low-priced cars back in the 1970s). Believe it or not, a four-on-the-floor manual transmission was standard equipment in the '78 Volare with 318 engine, but I've never seen one so equipped; this car has the usual three-speed automatic. A cheap wagon like the Volare certainly wasn't going to come with a radio at the base MSRP (though a dealer might throw one in to sweeten the deal). This single-speaker, AM-only radio cost $74 extra ($351 in 2022 dollars).

2022 Chrysler Pacifica gets price hike, starts at $38,160

Mopar Insiders says its Chrysler dealer contacts gave the outlet a glimpse at what's coming for the 2022 model year. The most important change to the Pacifica range — we're not including the Voyager and Pacifica Hybrid in this — is the addition of a front-wheel-drive model to the penultimate Limited and top Pinnacle trims. Both are available only with all-wheel drive at the moment, so the change will lower their MSRPs when next year's models arrive on lots. There are a few price increases, however, so the savings won't be as large as one might wish. Pricing for the range based on info from MI's dealer sources, including the $1,495 destination charge, and the increase compared to 2021, is: Pacifica Touring: $38,160 ($845) Pacifica Touring L: $41,785 ($1,170) Pacifica Touring L AWD: $44,780 ($1,170) Pacifica Limited FWD: $49,815 (new for 2022, $495 less expensive than the 2021 Limited AWD) Pacifica Limited AWD: $52,410 ($2,100) Pacifica Pinnacle FWD: $54,270 (new for 2022, $1,320 less expensive than the 2021 Pinnacle AWD) Pacifica Pinnacle AWD: $56,865 ($1,275) Across the range, all the minivans get a rear seat reminder safety alert and the Stellantis Clean Air Filtration System that acts like the minivan's wearing an N95 mask, capturing 95% of particulates in the air including bacteria, allergens, and pollen. Looks like Chrysler's going to start charging for certain exterior colors on a reduced palette. There are ten colors now, all of which are free. Next year there will be seven, and only Bright White, Brilliant Black, and Ceramic Grey will be no charge. Granite Crystal and the new Silver Mist, which replaces Billet Silver, will cost $95. And Fathom Blue and Velvet Red will cost $395.  The entry-level Touring pulls the opposite trick from the Limited and Pinnacle, losing its AWD option. Driving the rear axle cost an extra $2,995 on this trim, perhaps why Chrysler said only 2% of Touring buyers chose the option this year. Next year's Touring gets the Cold Weather Group, with features like heated front seats and a heated steering wheel, as standard equipment. That option cost $495 this year and its inclusion might be responsible for the trim's price increase.  The Touring L gets the makes this year's optional $995 Safety Sphere Group standard equipment for next year. That installs features like ParkSense for front, parallel, and perpendicular parking, and a 360-degree surround view camera.