Chrysler Pt Cruiser on 2040-cars

Auto blog

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Junkyard Gem: 1965 Plymouth Belvedere Race Car

I've found the occasional retired race car during my junkyard travels, but most of them have been fairly modern machines. Today's Junkyard Gem is a different sort of racing remnant: an ancient dirt-track beast that probably last saw service more than 40 years ago, found in a Denver-area yard last summer. It's really just a gutted shell that sat outdoors for decades after its final competition, but you can still catch glimpses of its past here and there among the rust spots and peeling paint. The rear quarters clearly identify it as a 1965 Plymouth B-Body two-door sedan. The 1965 B-Body Plymouths were sold as three models: the upscale Satellite, the mid-level Belvedere II, and the El Cheapo Belvedere I. The shadow of a Belvedere badge on the fender found inside the car indicates that at least the fender came from a Belvedere I (the way race cars — especially those that compete on dirt — whack into each other, we can assume this is the 19th fender affiliated with this car). Belvedere fenders were easy to find in junkyards until about 40 years ago, and the faded sponsor stickers indicate that this car last raced around that time. You can still buy new "Turbo Action" valve bodies for Chrysler automatic transmissions, by the way. Likewise, CRC 5-56 lubricant still exists. The "OZONE SAFE" label on the can suggests that this sticker is of late-1970s-to-early-1980s origin. The roll cage is old-school for sure, particularly the lack of door bars. The Denver area once had many race tracks, including Overland Park and Englewood Speedway (both very close to this Plymouth's final parking space), but they had closed long before the 1980s. Lakeside Speedway was in business  until 1988 (and still stands today, sort of) but that dirt oval hosted mostly midget races during its final 30 years of operation. Perhaps Colorado Springs International Speedway, which closed in 1985, was this car's final race venue. There's one sponsor that suggests an origin far from the Mountain Time Zone. I can't make out the company name (other than what might be a snippet including "oluce"), but it appears to be an institutional food business in Houma, Lousiana. It's possible this car was bought in Louisiana and brought to Front Range Colorado, where it rusted away in a yard or field. There's not much left, but it's one of the many types of automotive history I like to document in this series.

Driving the Jeep J6, Shakedown Challenger and other Mopar concepts

Mopar has been a one-stop-shop for factory-backed performance modifications and accessories on FCA products for a long time now. You want a 707-horsepower engine for your old Plymouth Belvedere? Mopar has you covered with the Hellcrate. Maybe you want a lift and off-roading lights on that newly-bought Wrangler? Mopar can accommodate those wants (or needs, we don’t judge) as well. We get to see some of the companyÂ’s weirdest creations every now and then, but rarely do we get the opportunity to drive the FCA Mopar concepts. ThatÂ’s what made this past Woodward Dream Cruise so special: We got to rip some of MoparÂ’s finest and most recent creations up and down Woodward Avenue. Everything from a 1971 Challenger restomod to the brand-new Easter Jeep Safari J6 concept was in attendance, so letÂ’s get right to it. Mopar Woodward View 6 Photos 1967 Plymouth Hellvedere This car is near the pinnacle of what you can do with off-the-shelf Mopar purchases. It was only a humble 1967 Plymouth Belvedere before Mopar dropped the 707-horsepower supercharged V8 from the Hellcat into the engine bay. Sound ridiculous? Yeah, it is. Other parts of it are new as well, including the disc brakes. Good call. However, Mopar didnÂ’t remove the classic car charm from the entire driving experience. The steering, for example, is surely as slow and inaccurate as it was back in 1967. That doesnÂ’t help matters when youÂ’re trying to put 707 horsepower to the pavement with less-than-ideal rear rubber. Floor it in damn near any gear of the Tremec six-speed, and the front end rises straight up as the rear kicks sideways with the force of many mules. There are no electronics such as traction control or stability control to step in and wrangle the car into submission. But hey, who wants them, anyway? The question remains: Should you buy a Hellcrate engine for your classic? If money were no object, the easy answer is yes. Have at it so long as you love smoky burnouts and excessive amounts of horsepower. Just make sure you know how to deal with that much power before you stick your right foot in it.   Dodge Challenger Shakedown View 15 Photos 2016 Dodge Shakedown Challenger Concept WeÂ’re going downhill in horsepower with this restomod, but the drivability and ease of driving goes way up. Dodge showed this “Shakedown” concept at SEMA awhile back, and as with most concept cars, getting a chance behind the wheel is a special opportunity.