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Detroit gets ready to train up workers for coming FCA Jeep job boom

DETROIT — Fiat Chrysler Automobiles this week announced a $4.5 billion investment that would bring 6,500 new manufacturing jobs to Detroit and its suburbs and, nearly two years before the first new vehicles will even roll off the line, the city already is taking steps to ensure it can provide enough workers with the needed skills. Detroit's economy was once dominated by automotive manufacturing, but since the industry's gradual migration from the metro area it has suffered among the highest poverty and unemployment rates in the country. Not long ago, Detroit was struggling to provide basic services, culminating in bankruptcy in 2013. Providing job training then would have been a tall order. But in its recovery, the city has overhauled its training programs and slowly built a track record for preparing people for specific jobs. "We're not starting from scratch," Jeff Donofrio, the city's executive director of workforce development, said Wednesday, a day after the Italian-American automaker announced its plan . "We want to make sure we're prepared for all the ... jobs that will come to the city as a result of the investments." The city works with two high schools, a community college and a workforce development organization, in partnerships with the auto union and companies, to tailor training programs for positions in manufacturing, construction, information technology and health care. Detroit worked closely with global auto parts supplier Flex-N-Gate to ensure Detroiters were handed jobs when the company last year opened a plant in what officials described as the largest investment in the city in two decades. The city and company developed customized training with the nonprofit Focus: Hope, which prioritizes workforce development and education. "About 250 individuals went through that training and a vast majority were hired by Flex-N-Gate," Donofrio said. With tax breaks and land acquisitions still to be hammered out, Fiat Chrysler's specific workforce needs have yet to be revealed. But Donofrio insists that the city has a growing force of eligible workers: Detroit last year enrolled about 2,500 people in training leading to a credential for a specific job, up from about 700 two years earlier. Some prospective FCA jobs could be offered to laid-off Fiat Chrysler workers or those already working for the company on a temporary basis, and United Auto Workers officials say many of them are already in Detroit.

Harsh words from senators over Chrysler's delay in reporting hack

The federal agency charged with protecting American motorists wants to know more about how hackers remotely commandeered and controlled a Jeep Cherokee. Hours after Fiat Chrysler Automobiles recalled 1.4 million cars affected by a flaw in their cellular connections, officials with the National Highway Traffic Safety Administration said Friday they'll further probe the defect by conducting a formal recall query investigation. "Opening this investigation will allow NHTSA to better assess the effectiveness of the remedy proposed," the agency said in a written statement. The remedy works, said Chris Valasek, one of the researchers who first discovered the security flaw. After testing for the vulnerability again Friday, he wrote on Twitter: "Looks like I can't get to @0xcharlie's Jeep from my house via my phone. Good job FCA/Sprint!" From his Pittsburgh home, Valasek had previously accessed and controlled co-worker Charlie Miller's Jeep along a St. Louis highway. Researchers have demonstrated remote hacks before, but the scope and severity of the Jeep vulnerability was unprecedented. The recall for a cyber threat was the first of its kind. Although a software patch and changes made by cellular provider Sprint appeared to fix the problem, news of the exploit and Chrysler's response brought a fresh round of consternation on Capitol Hill, where federal lawmakers had already expressed concerns about automotive cyber security. The Jeep hack elevated their concerns to a new level. "Cyber threats in cars are real and urgent, no figment of the imagination, as this huge recall demonstrates," said Sen. Richard Blumenthal (D-CT). "Incredibly, Chrysler delayed disclosing this chilling cyber-security danger egregiously and inexcusably, and strong sanctions are appropriate to send a message that other auto manufacturers will heed." Chrysler had known about the security gap since October, and Sen. Ed Markey (D-MA) wondered why it took the company so long to let customers know they were at risk. "Despite knowing about this security gap for nearly nine months, Chrysler is only now recalling 1.4 million vehicles to fix this vulnerability," he said. That's a potential pitfall for Chrysler, and something NHTSA will likely address in its investigation. Automakers are supposed to report safety-related defects to the agency within five days of discovery. But according to a chronology of events Chrysler submitted in its recall paperwork, it didn't inform NHTSA until July 15.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.