2009 Chrysler Pt Cruiser Touring on 2040-cars

Auto blog

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

2015 Chrysler 200S AWD

I love road trips. Honestly, one of the best parts about this job is the freedom we're given to experience the open road, whether at new car launches or while bombing around with whatever we're testing on our home turf. But the longer-form road trip is equally special to me, and it's something I'm always eager to do. Air travel stinks - that's not news. So if I can drive, I will. And without our dear TSA to fight with, I can pack all the chainsaws and gallon jugs of chocolate milk that I want.
So when it came time to attend the 2014 New York Auto Show this past April, I thought, "Why not drive?" Typically, the route from downtown Detroit to Manhattan is something like 10 hours, but I decided to bake some extra time into the journey and planned for the vast majority of my travels to be off the beaten path. Doing the "avoid expressways" route allows you to see parts of America you've never encountered before, and to meet people with stories and opinions that you've never heard. It's a great way to travel if you have the time. There's something uniquely serene about seeing the country in a great car on a great road.
Let's talk about that "great car" line for a moment. Ideally, long stretches of backroads are best done in something fast, comfortable and involving - a Porsche 911 comes to mind. Or, another school of thought says to pick some fun little spitfire like the always-lovely Mazda MX-5 Miata, for top-down, sun-drenched fun. But for this trip, I chose the 2015 Chrysler 200, in fully loaded S guise with all-wheel drive. Now, settle down; I'm not about to compare it to either the Porsche or Mazda. The point I'm making is this: after 1,500 test miles under my butt, I can emphatically state that the new 200 is indeed a great car in its own right.

Fiat talking with banks about buying rest of Chrysler

All that stands in the way of Fiat's total ownership of Chrysler is a 41.5-percent stake currently held by the United Auto Workers healthcare trust, but according to SFGate.com, Sergio Marchionne is currently trying to raise the capital to complete the acquisition. The article says that a deal could be completed in as soon as 12 months, and the estimate for the remaining stake could cost Fiat SpA around $2.98 billion.
With a goal of completing the deal by the end of 2014, Marchionne is said to be in talks with various banks to help finance some of the deal. According to the report, the banks have indicated a need for a stronger balance sheet, controlled debt and reserve cash.
Two things that don't seem to be on the table to get the deal completed include issuing new shares to raise the capital or selling a stake in Ferrari. Fiat started with a 20 percent share of Chrysler in June 2009, and it raised its stake up to 58.5 percent in January 2012.