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2023 Chrysler 300C Final Drive: Saying goodbye to an American great

DETROIT — ItÂ’s easy to dismiss the Chrysler 300 as an automotive has-been. A relic of another time. A once-powerful, now-dusty piece of history relegated to another era — and the taxi fleet. A weathered 300 is ubiquitous in this area, and the car has disappeared from non-domestic-leaning parts of the country, long overshadowed by the brasher, more powerful Dodge Charger and Challenger. ThatÂ’s also a short-sighted view. When a car is on its way out, its long-standing supporters cling to sepia-toned memories while everyone else has already moved on. In this case, the 300 is going out right. In style. At full power. After a few years of slow sales and solid yet unspectacular power, Chrysler restored the 300C to the lineup, complete with the 6.4-liter V8 and its 485 horses.  IÂ’m testing one of just 2,000 300C models that will be produced for the 2023 model year. After that, the 300 as we know it is done. The entire run (plus 200 for Canada) solid out in 12 hours, so IÂ’m cognizant IÂ’m driving something significant this week. As a refresher, this isnÂ’t the 5.7-liter V8 with a respectable 363 ponies available on the 300S Touring. This is the 392-cubic-inch hooligan offered in the Dodge Scat Packs. ItÂ’s worthy of the “C” — signifying performance — that 300 models have worn since 1955.  The 6.4-liter rumbles and has a deep echo. ThereÂ’s bass to it and a sense of menace. ItÂ’s not that common to drive naturally aspirated V8s these days, even in large sedans, and it makes a difference. Sixty miles per hour comes on in 4.3 seconds. The 300C still has its fastball. The 6.2-liter supercharged V8 in the Hellcat Dodges is loud and then howls. The 6.4-liter simmers angrily and then barks. Reports say Stellantis simply didnÂ’t have enough Hellcat engines to go around to further boost the 300, but IÂ’ve long felt the NA 392 is a more visceral experience. It certainly feels right in the 300C. It also hews closer to history: The original 300C SRT-8 ran a naturally aspirated 6.1-liter. “The performance factor of the car was always there,” Stellantis design chief Ralph Gilles said. It reminds me of the scene in “Gladiator” when Maximus (Russell Crowe) emerges from a fight at the Colosseum. Bloodied and dirty, the crowd and the Centurians guarding him realize this isnÂ’t a random fighter thrust out for the entertainment of the crowd. Unmasked, heÂ’s revealed to be one of RomeÂ’s great generals. With this engine, the 300C no longer feels dusty.

2025 SRT Hellcat concepts as previewed by high schoolers

Fiat Chrysler Automobiles has some very talented designers in its ranks. Like any good company, though, the automaker is always on the lookout for early talent. Even if they're still in high school. One of those talent-seeking initiatives is the company's Drive for Design contest, an event open to tenth-, eleventh-, and twelfth-grade students that are hoping for a future in design. For this year's event, students from across the country were given a shot to design their vision for a 2025 model-year Dodge SRT Hellcat. The results are impressive, as you can see in the gallery above. First place went to Ben Treinen, from Archbishop Moeller High School in Cincinnati. Second place was the only award to go to a student outside the Rust Belt, with Macon, GA's Harrison Kunselman, a student at Mount de Sales Academy taking the silver. Third place was won by a metro Detroiter – Bloomfield Hills High School student Hwanseong Jang, while fourth went to Andrew Gombac of Loyola Academy in Wilmette, IL. According to FCA, all four winners will have their sketches on display at the 2016 Autorama at Cobo Center at the end of February. They'll also win some pretty nifty prizes. First place will get a new Apple MacBook Pro, while second, third, and fourth get the new Apple iPad Pro and Apple Pencil (arguably just as good of a prize for budding designers). All four finishers will also attend a three-week automotive design course at Detroit's prestigious College for Creative Studies, have dinner with FCA designers, and score three passes to Autorama. FCA will cover travel and lodging to Auburn Hills. Read on for the official blast from FCA. Related Video: FCA US Design Team Announces Winners of Drive for Design Contest January 19, 2016 , Auburn Hills, Mich. - The FCA US LLC Design team today announced four winners in this year's Drive for Design contest. The FCA US Drive for Design contest challenged U.S. high school students in grades 10-12 to design a Dodge SRT Hellcat for the year 2025. "The Drive for Design contest continues to be a great way for the FCA US Design team to connect with students that show an interest in art and design," said Mark Trostle – Head of Dodge and SRT Design, FCA US LLC.

Fiat Chrysler, GM are trying 7-year 0% loans, online buying to lift plunging sales

With auto showrooms shut during the coronavirus pandemic, Fiat Chrysler and General Motors moved to reboot demand with seven-year, no-interest loans and programs allowing customers to buy vehicles online. Fiat Chrysler Automobiles' new "Drive Forward" marketing program includes online shopping tools that will for the first time allow U.S. customers to complete the purchase of a vehicle through an FCA dealer without setting foot in a dealership, a company spokesman said. The move toward online sales and home delivery breaks with a long U.S. auto sector tradition of manufacturers giving franchised dealers control of sales to consumers. Dealers have fought Tesla 's efforts to sell vehicles directly to consumers through its website. GM and Fiat Chrysler's promotions of extended, no-interest loans — made less costly by the Federal Reserve's recent interest rate cuts — echo the "Keep America Rolling" sales push GM launched to jump start a paralyzed consumer market after the Sept. 11, 2001, attacks. But the pandemic has been pulling auto retailing into the digital age, with dealerships shuttered across the country and sales likely to take a further beating in April as social distancing guidelines remain in place.   Related: Auto sales drop in March as coronavirus hits demand, output   FCA shares were down 4.9% to $6.84 in afternoon trading in New York after the company posted a 10% drop in first-quarter U.S. auto sales, as the pandemic hurt demand and halted production from mid-March. The company, however, did not break out sales by month. General Motors reported its first-quarter sales fell 7% because of significant declines in March, and said customers can use its existing "Shop.Click.Drive." program to find, purchase and arrange for home delivery of a vehicle. A GM spokeswoman said across the Chevrolet, Buick, GMC and Cadillac brands the automaker has seen two to four times greater online site visits and sales leads than before the pandemic. Hyundai said earlier that its U.S. sales fell 43% in March due to the pandemic. "It goes without saying that the entire world is facing a tremendous challenge that is having a significant impact on business and our normal way of life," Randy Parker, vice president for sales at Hyundai Motor America, said in a statement. Toyota said its sales were down nearly 37% in March and 8.8% for the quarter. Nissan reported a 27% drop in first-quarter sales.