2008 Chrysler Pt Cruiser Base Wagon 4-door 2.4l on 2040-cars

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Nissan didn't have much say in merger talks, but it had what FCA wanted

TOKYO — Nissan wasn't consulted on the proposed merger between its alliance partner Renault and Fiat Chrysler, but the Japanese automaker's reluctance to go along may have helped bring about the surprise collapse of the talks. While Nissan Motor Co. had a weaker bargaining position from the start, with its financial performance crumbling after the arrest last year of its star executive Carlos Ghosn, it still had as its crown jewel the technology of electric vehicles and hybrids that Fiat Chrysler wanted. The board of Renault, meeting Thursday, didn't get as far as voting on the proposal, announced last week, which would have created the world's third biggest automaker, trailing only Volkswagen AG of Germany and Japan's Toyota Motor Corp. When the French government, Renault's top shareholder with a 15% stake, asked for more time to convince Nissan, Fiat Chrysler Chairman John Elkann abruptly withdrew the offer. Although analysts say reviving the talks isn't out of the question, they say trust among the players appears to have been broken. "The other companies made the mistake of underestimating Nissan's determination to say, 'No,' " said Katsuya Takeuchi, senior analyst at Mitsubishi UFJ Morgan Stanley Securities in Tokyo. The Note, an electric car with a small gas engine to charge its battery, was Japan's No. 1 selling car, the first time in 50 years that a Nissan beat Toyota and Honda. Renault and Fiat Chrysler highlighted possible synergies that come from sharing parts and research costs as the benefits of the merger. But what Fiat Chrysler lacks and really wanted was what's called in the industry "electrification technology," Takeuchi said. With emissions regulations getting stricter around the world, having such technology is crucial. Yokohama-based Nissan makes the world's best-selling electric car Leaf. Its Note, an electric car equipped with a small gas engine to charge its battery, was Japan's No. 1 selling car for the fiscal year through March, the first time in 50 years that a Nissan model beat Toyota and Honda Motor Co. for that title. Nissan is also a leader in autonomous-driving technology, another area all the automakers are trying to innovate. "Although Nissan had no say, its cautionary stance on the merger ended up being very meaningful," Takeuchi said.

Chrysler 300 performance model teased for Detroit Auto Show reveal

The Chrysler 300 will not go out quietly, both literally and figuratively. A new teaser from Chrysler blasted across the company website’s homepage tells the story of whatÂ’s going on here. ItÂ’s a photo of what we have to assume is the wheel and brake caliper of what Chrysler plans on revealing September 13. The car this wheel and caliper are attached to? A Chrysler 300. Yes, it appears as though Chrysler is going to reveal a performance model of the 300 next week, and weÂ’re excited about it. Chrysler doesnÂ’t divulge much about the car, but the description attached to the photo tells us a few things. WeÂ’ll re-paste the text from the teaser below for easy reading. “Tune in September 13th at 6:00 p.m. ET to get a front-row seat for the reveal of one of the most powerful and luxurious special edition vehicles in Chrysler Brand history. WeÂ’ll also share details on how you can reserve a vehicle of your own from this limited production run. Limited Quantities available. Vehicle availability in Spring 2023. Visit your dealer for vehicle availability.” What could this be? For starters, thereÂ’s precedent for a Chrysler 300 SRT8 re-creation. Chrysler discontinued this muscle sedan after the 2014 model year, and in the end it had a 6.4-liter V8 under its hood that made 470 horsepower and 470 pound-feet of torque. Today, that 6.4-liter V8 can be found under the hood of the 300Â’s sibling car, the Dodge Charger R/T Scat Pack where it makes 485 horsepower and 470 pound-feet of torque. It seems reasonable that Chrysler could bring the big 6.4-liter back to the 300 as a sendoff — after all, the Charger and Challenger in their current forms are being discontinued after the 2023 model year. The caliper design looks like that found on the current Scat Pack cars, but itÂ’s only a glimpse of the wheel and brakes, so we canÂ’t be 100% sure about anything. As much as weÂ’d love to see Chrysler stick a Hellcat engine inside the 300 as its final hurrah, that theory is definitely the longshot at this point. Chrysler says this model will be “one of the most powerful” special edition vehicles in its history, but it didnÂ’t explicitly call it the most powerful car its ever made. If that was ChryslerÂ’s wording, weÂ’d have to assume it would be a Hellcat, but thatÂ’s not the case here. Regardless of what performance level 300 comes at us on Tuesday next week, weÂ’re hyped. Make sure to tune back in here to see what Chrysler has in store for us.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.