2005 Chrysler Pt Cruiser Touring Convertible 2-door 2.4l on 2040-cars

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GM, FCA retain financial advisors amid merger rumors

Well, here we go again. Despite allegedly shutting down the idea of a merger, General Motors has retained financial advisors to, well, advise it on Fiat Chrysler Automobiles' advances. GM brought in New York-based Goldman Sachs, while FCA is currently working with Switzerland's UBS. Another source told Reuters that GM was working with Morgan Stanley, as well. But what does all this mean? Well, as we know, FCA boss Sergio Marchionne still has his eyes set very much on merging his automaker to combat what he claims are the prohibitive costs that come from developing today's vehicles. And while GM has said "no thanks," to a merger, the FCA boss is still looking to shareholders of the world's third-largest automaker to force the issue. Rather than a sign of an impending merger, voluntary or otherwise, between the two automotive powers – analysts called a hostile move by FCA "beyond ambitious," after all – retaining financial advisors on both sides could be viewed as just good business. News Source: ReutersImage Credit: Paul Sancya / AP Chrysler Fiat GM Sergio Marchionne FCA

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Chrysler Airflow EV concept teased with new nose ahead of NY Auto Show

Chrysler is once again teasing its battery-electric Airflow concept. The company has issued a new image ahead of its official debut at the New York Auto Show later this week. The rendering, as well as language in the accompanying release, indicates that Chrysler may have redesigned the concept before a production version even hits the market. The latest image shows a long, thin light bar at the Airflow's nose, with acute angles just before the headlight to create a bit of a "lightning bolt" zig-zag. There's also a wide, U-shaped graphic below the bar, and a "grille" featuring a pattern of slits that surrounds the bar. Previous Airflow images from Chrysler — released as recently as January at CES — have shown a very different front end. There, a differently shaped bar was broken up by a stylized Chrysler logo, done up in an outline of the traditional wings. The ends of the bar extended to the edges of the headlights without any sharp angles. It also appeared to have a different grille texture above and below the bar. "Chrysler will unveil a new look for the brandÂ’s all-electric Chrysler Airflow Concept at the 2022 New York International Auto Show," the press release states. The same statement also refers to "a potential design path on the brandÂ’s journey to an all-electric future." The Airflow is the latest in a slew of luxury models promised by automakers trying to re-invent their brands by going electric. It is named after the revolutionary 1934 Airflow, the first automobile to employ aerodynamics in its design. Though not a commercial success, it is credited with forever changing automotive styling principles. Although EVs are no longer avant-garde, Chrysler seems to hope that the new Airflow will make as dramatic a change in the industry, or at least revive the brand.