2005 Chrysler Pt Cruiser Touring on 2040-cars

Auto blog

Detroit and Silicon Valley: When cultures collide

Culture is a subject that rarely, if never, gets discussed when traditional auto companies buy — or hugely invest — in Silicon Valley-based companies. The conversation surrounding the investments is usually about how the tech looks appealing and how it's an appropriate step to move the automakers toward autonomy. Culture — the way things are done, the expectations, and the approaches — is something that is overlooked only at one's peril. The potential cultural gap is almost always evident in the obligatory photos of the participants in these deals, with is essentially a photo op of auto execs with their Silicon Valley counterparts. The former — rocking jeans and no ties — look like parochial school kids playing hooky. Don't worry: The regimental outfits will be back in place once they get back in the Eastern time zone. Consider what happened back in 1998 when Daimler bought Chrysler. First of all, there was a denial in Detroit that it happened. It was positioned as a "merger of equals." Which it wasn't. In any corporate situation, when one has more than 50 percent of the business, it owns the whole thing. And the German company was in the proverbial driver's seat. People who were around Auburn Hills back then kept their heads down and their German Made Simple books at hand. Things did not go well. Daimler had had enough by 2007, when it offloaded Chrysler to Cerberus Capital Management — which brought ex-Home Depot CEO Bob Nardelli into the picture, which is a story onto itself. But when you think about the Daimler-Chrysler situation, realize that these were two car companies (at least the Mercedes part of the Daimler organization), so they had that in common, and the language of engineers is something of an Esperanto based on math, so there was that, too. Yet it simply didn't work. It doesn't take too many viewings of HBO's Silicon Valley to know that the business people in that part of the world are far more aggressive than people who ordinarily head and control car companies in Detroit. About 20 years ago, a book came out about the founder of Oracle titled The Difference Between God and Larry Ellison* - and the asterisk on the book jacket leads to: God Doesn't Think He's Larry Ellison. It would be hard to imagine a book about a Detroit executive, even a book that had the decided bias that the tome about Ellison evinces, that would be quite so searing. Sure, there are egos. But they are still perceived to be, overall, "nice" people.

Chrysler shows off new 'Synthesis' cockpit demonstrator at CES

As auto enthusiasts, we get used to seeing vehicle exteriors teased endlessly while interiors often remain under wraps until the very last second. And then once a year, CES happens and our focus shifts briefly to glimpses of arguably the single most important part of a car for most drivers: the many touch points between man and machine. Chrysler will be among those offering in-person demonstrations of its vision for future tech, and in this case, a little bit more.  Chrysler says it will be the standard-bearer for the company's forthcoming AI-based technologies that can both adapt to driver preferences and automate certain functions — up to and including driving. Chrysler is calling it "Advanced Technology For Real Life" and says it will "create smooth, efficient and connected experiences between the customer and the vehicle." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Chrysler Synthesis Cockpit Demonstrator at CES 2023 The demonstrator itself shows off the next generation of interior materials ("vegetable-tanned, suspended seats wrapped with an arctic upcycled chrome-free soft trim embellished by a unique constellation-style perforation") and design themes. Chrysler calls it "Harmony in Motion," but rest assured that it will remain stationary for all of its demonstrations. Its simulation is meant to represent a day in the life of a typical owner. It optimizes the day's drive routes, coordinates with other smart ecosystems (home, phone, etc.) and even takes the wheel to allow for multi-tasking (simulating level 3 self-driving).  Check it out at Chrysler's booth starting tomorrow, Jan. 5.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Chrysler Unveils Airflow Concept

Chrysler Group moves around execs in wake of recent departure

Chrysler is busy shuffling executives around in the wake of Ram head Fred Diaz's departure. The automaker has named Reid Bigland (pictured, right) as Diaz's successor in the role of president and CEO of Ram, though Bigland will continue his duties as the head of US sales and the president and CEO of Chrysler Canada. Bigland first came to Chrysler in 2006 from Freightliner Custom Chassis Corporation, so the guy knows a thing or two about trucks.
Meanwhile, Timothy Kuniskis will take over as president and CEO of Dodge. Previously, he served as the head of Fiat in North America and has been with Chrysler in one capacity or another since 1992. His old title now falls to Jason Stoicevich, who will also continue to work as the director of the automaker's California Business Center. Finally, Bruno Cattori will take over as the president and CEO of Chrysler Mexico.
Diaz left his position to take over as a divisional vice president of sales and marketing with Nissan. You can read the full press release on the Chrysler personnel changes below for more information.