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Junkyard Gem: 1992 Chrysler Imperial Landau

The Chrysler Imperial (sold as a separate marque and called, simply, the Imperial for the 1955-83 model years) was at the top of the Chrysler pyramid for many decades. For most of that time, it was a great big opulent statuswagon, slathered with chrome and powered by some of the most potent engines in the Chrysler inventory. For the early 1990s, however, the Imperial became a member of the many-branched K-Car family tree. Here's a solid-looking '92, now in its final parking spot in a Denver self-service wrecking yard. The 1990-92 Imperial wasn't a bad car, but it also wasn't much like the Imperials of past decades. Under the hood, the Chrysler 3.8-liter pushrod V6, which went on to a distinguished three-decades-long career in Chrysler minivans and Jeep Wranglers. It made a not-too-shabby-for-the-time 150 horsepower in 1992. The padded vinyl landau roof was looking extremely dated by the 1990s, but some Imperial buyers still went for this option. The 1992 Imperial had leather upholstery, but opinions differ as to whether Chrysler still referred to it as Soft Corinthian Leather by this time. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Better than Mercedes-Benz, Audi, Rolls-Royce, and Jaguar, according to this ad. The base price of the '92 Imperial was $26,705 (about 46 grand in inflation-adjusted 2016 dollars). A new 1992 BMW 525i listed at $35,600, while a 1992 Lexus ES300 was $25,250. The $23,500 Mazda 929, with rear-wheel-drive and 190 horses, seems like the steal of 1992 for luxury-car shoppers. Related Video: Featured Gallery Junked 1992 Chrysler Imperial View 19 Photos Auto News Chrysler chrysler imperial

Marchionne urges industry consolidation, again

Sergio Marchionne isn't just an instigator of mergers – he's also a staunch advocate for their need in the industry. And he seems convinced another big one will happen in the next few years. "I am absolutely certain that before 2018 there will be a merger," said Marchionne. "It's my personal opinion, based on a gut feeling." Though the terms "absolutely certain" and "gut feeling" would seem to convey vastly different degrees of certainty, his chief's statement would seem to suggest some inside knowledge of an impending deal. Marchionne, of course, brokered the consolidation of the Fiat Chrysler Automobiles empire over which he now presides, and has been actively seeking another merger to help reduce redundancy and overhead between major automakers in the industry. With which automaker he might be seeking such a merger, however, remains a big question. He was recently reported to have approached Mary Barra regarding a potential merger with General Motors, but was said to have been rebuffed. The Italian-Canadian executive may not be alone in his advocacy for industry consolidation, though. Opel chief Karl-Thomas Neumann said that "In principle, Marchionne is right – the auto industry develops the same things ten times over." Bringing major automakers together would ostensibly reduce that redundancy. Marchionne had been linked to a potential takeover of Opel when GM was shedding brands post-bankruptcy, but in the end the Detroit giant opted to keep its European division in-house.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.