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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Mopar-modified Chrysler 200 reappears in Chicago

Chrysler made what was one of the biggest debuts of the 2014 North American International Auto Show last month when it debuted the heavily redesigned 200. While impressive on its own, the sleek sedan's Mopar counterpart, which was tucked away in a corner during the Detroit show, adds even more visual flair.
Based on the Chrysler 200S, the showcar had already benefitted from Lunar White Tricoat paint and meaty, 19-inch wheels (now in Satin Lite Bronze finish). White leather seats with bronze stitching accented the cabin treatment.
For Chicago, Chrysler added a Mopar body kit and new upper and lower grilles, both of which give the four-door a considerably more menacing look. The rear fascia is set off by a new bumper and a revised set of exhaust tips. The cabin is unchanged from the Detroit car.

A closer look at the 2015 Chrysler 200

When the doors of the Detroit Auto Show open to the public tomorrow, there's no doubt that the Chevy, BMW and Lexus booths will attract plenty of foot traffic with flashy sports cars. But when it comes to relevance as it relates to sales volume and in-market shoppers, the 2015 Chrysler 200 could end up being one of the more important introductions from the show. Positioned in the highly competitive midsize sedan segment, Chrysler has quite the challenge ahead of it, so we asked Andy Love, product chief of the 200, to give us a closer look at the new sedan to see how it will stack up against cars like the Toyota Camry, Ford Fusion and Honda Accord.
All of the pertinent information about the new 200 was revealed during the on-stage introduction, but Love gave us a first-hand look at the sedan's more intricate details. This includes some of the exterior design elements such as the wide use of LED exterior lighting and the strategic placement of the side marker lights, and even interior cues like electronic shifter, which allowed for extra storage space in the center console. Aside from the name, the 2015 200 started from scratch riding on a similar platform as the Dodge Dart and Jeep Cherokee, based on the Alfa Romeo Giulietta.
Scroll down to watch Love talk us through the 2015 Chrysler 200, and you can find more information about it at our original post from earlier in the week.