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Chrysler de Mexico to sell rebadged Mitsubishi model in shades of Colt deal

Chrysler and Mitsubishi have had a close relationship since the early '70s. Back then, they partnered up to sell the Japanese brand's models under American names as captive imports in the US. Vehicles like the Dodge Colt, Eagle Summit, and eventually the 3000GT/Stealth twins and lots of other cars and trucks became the fruits of that alliance. In fact, the two companies still maintain a good rapport, as evidenced by reports of a new deal to sell the Mitsubishi Attrage, also known the Mirage G4, in Mexico starting in November.
The Attrage is a small, four-door sedan that borrows many of the mechanical bits from the Mitsubishi Mirage hatchback. According to Automotive News, the deal allows Chrysler to sell the model in Mexico for the next five years. The deal could be a win-win for both companies. Mitsubishi gets to use more capacity at its Laem Chabang, Thailand factory where the car is made, and Chrysler gets a new vehicle for a growing market with almost zero development costs. At this time, there's no indication of the new model's name in Mexico, though.
There's also still a chance the Attrage might make it to the US market as well. The automaker showed off the sedan as the Mirage G4 at the 2014 Montreal Motor Show ahead of promised sales in small-car-friendly Canada. The Mirage hatchback was introduced to the US in a similar way, debuting in Canada first and then crossing the border. While reviews for the Mirage have been pretty atrocious, it would still be interesting to see Mitsubishi further expanding its lineup in North America.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

The Walter P. Chrysler Museum is shutting down permanently this December

It is with disappointment that we report the Walter P. Chrysler Museum in Auburn Hills, MI, will be closed down permanently at the end of this year. The museum, which closed in 2012 after not being able to cover costs, was recently reopened to the public on alternating weekends starting in June, but Chrysler made the decision to shutter it altogether after its final day of operation on December 18, 2016. The reason for this is primarily because FCA needs more office space, and the company decided to convert the museum for that purpose. The the cars will be moved to storage after the closure, and they'll be shown at various events. However, they'll only be able to be seen together for two more weekends. Those weekends include those of November 19 and 20, and December 17 and 18. The museum will be open from 10 am to 4 pm on those days. If you can, we highly recommend visiting the museum. Adults get in for $10, seniors and retired FCA employees for $8, kids between 6 and 17 for $6, and kids under 5 for free. It also has some fantastic cars including concepts from the 1950s to the 2000s, oddball performance vehicles such as the Omni GLH-S, and of course plenty of fascinating history. And if it makes any difference to you, there's even a purple Plymouth Prowler you can sit in. Just make sure you don't wait too long to make up your mind about visiting. Related Video: