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Updated 2021 Chrysler Pacifica enters production

The updated 2021 Chrysler Pacifica entered production in Windsor, Ontario, this week, bringing with it the option of all-wheel drive to a Chrysler-branded minivan for the first time since 2004. While Chrysler, or whatever corporate name it was going by at the time, has offered all-wheel drive on minivans in the intervening years, the 2021 Pacifica offers it in combinations not previously available, most notably pairing it with the company's coveted Stow n' Go folding second-row seats. Offering both of these on the same model required re-engineering the Pacifica's exhaust and fuel system to allow room for the Stow ‘nÂ’ Go seats to fold away into the floor. The 2021 Pacifica's interior has some other noteworthy additions, such as a now-standard 10.1-inch infotainment display powered by the fifth generation of the company's Uconnect operating system. The latest infotainment suite includes upgrades to Amazon Alexa integration along with wireless Apple CarPlay and Android Auto. The optional FamCam helps you keep an eye on passengers in the rear seats (joining the Honda Odyssey in offering such a feature).  "FCA invented the minivan segment, and the new-for-2021 Chrysler Pacifica continues to drive our leadership and innovation," said FCA's Tim Kuniskis. "Whether itÂ’s all-weather driving capability with Stow ‘n Go seating or more than 80 MPGe and no range anxiety with the only plug-in hybrid minivan in the segment, the new Chrysler Pacifica gives families what they want and options that best fit their busy lives." New for 2021, all-wheel drive is a long-awaited $2,995 option that brings the Touring's price up to $39,535, while selecting the hybrid model bumps that figure to $41,490. Interestingly, the Touring and Touring L models are the only front-wheel drive, non-electrified variants of the Pacifica. Called Limited and Pinnacle, respectively, the next two are only available with one or the other, and they're priced accordingly. The top-of-the-line all-wheel drive Pinnacle is priced in luxury car territory at $54,885, while the hybrid starts at $52,340.  It's worth mentioning the positioning of the all-wheel drive and hybrid models is reversed as buyers move up in the trim hierarchy. Shop for a Touring L, and you'll pay $1,155 more for a hybrid van than for one equipped with all-wheel drive. Step up to the Pinnacle model, and all-wheel drive costs $2,545 more than the hybrid system.

Chrysler 'at war' with world's largest Viper club?

The situation was bound to boil over at some point. Grumblings from former and current members of the Viper Club of America, and letters sent from Chrysler to VCA president Lee Stubberfield, allege that the non-profit club is being run illegally as a for-profit business, Jalopnik reports.
The trouble reportedly started in 2007, when VCA member and former club national president Chris Marshall is alleged to have taken a paid position at the club courtesy of the acting board members at the time. By 2010, with the demise of the Dodge Viper looming, the VCA reportedly made a deal with Chrysler to to acquire a stash of old parts and tooling for the Viper. The stash would then be sold by the newly formed Viper Parts of America, a company that was supposed to be run by Marshall, Jalopnik reports.
This sounds like shady business to us - at the very least a conflict of interest. And it's said that the VCA will not hesitate to suspend - for a year or more - the memberships of those who oppose it.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.