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Chrysler 300 soldiers on for 2021 with pared-down range, higher price

Chrysler's last remaining sedan, the 300, will enter the 2021 model year with fewer trim levels and a higher price, according to a recent report. The 2021 model will be the second-generation 300's 10th year on the American market. Well-informed website CarsDirect received a dealer ordering guide, which reportedly confirms the Limited and 300C trims levels will not return for 2021. They're the two most expensive trims offered for 2020, and the publication added that removing them will likely mean upscale features like wood interior trim, Nappa leather upholstery, and quilted seats will no longer be available. It concluded the 2021 300 lineup will consist solely of the Touring and the 300S models, though it oddly made no mention of the Touring L. It doesn't sound like Chrysler will make any major visual or mechanical changes to the 300 — sorry, Hellcat fans. Available with rear- or all-wheel drive, the entry-level Touring model will be powered by the company's venerable 3.6-liter V6 tuned to make 292 horsepower and 260 pound-feet of torque. Marketed as a sportier sedan, the rear-wheel drive-only 300S will come standard with a 300-horse version of the V6, but buyers who want more power will be able to order a 5.7-liter Hemi V8 rated at 363 horsepower and 394 pound-feet of torque at extra cost. Pricing for the 2021 300 Touring will start at $31,940 including a $1,495 destination charge, a $405 increase over the 2020 model. Stepping up to the 300S will require spending $38,980, but the cost of the optional V8 will increase from $3,000 to $4,000, bringing its price to $42,890 once the aforementioned destination charge enters the equation. Keep in mind none of these figures are official, and Chrysler hasn't commented on the report. Most of the carmakers operating under the Fiat-Chrysler Automobiles (FCA) umbrella will announce the changes they're making for 2021 on September 1 — that's next Tuesday, so we won't have to wait long to find out what's in store for the 300. Chrysler has kept its lips sealed about what's next. Rumors claiming the sedan wouldn't live to see 2020 were evidently false, yet it can't remain in production for another decade. Sales fell by 37% to 29,213 units in 2019. Chrysler can either develop a third-generation model that will likely need to represent it in the sedan segment through the 2020s, or it can hike the path blazed by many of its rivals and throw in the towel.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Marchionne completed Fiat-Chrysler deal from a Florida beach

Sergio Marchionne is the CEO of Fiat, which as you may have heard, has finally worked up a deal to finish acquiring the Chrysler Group after months of bargaining with the United Auto Workers and its VEBA healthcare trust, which owned just over 40 percent of the American brand. Where was Marchionne when the deal was finally hammered out? Well, not tucked away in a frigid Detroit board room until the wee hours of the morning.
Nope, one of the largest deals in automotive history was reportedly hammered out on the beach - at the home of a banker, in the Florida resort town of Vero Beach. Marchionne traveled to the home of Alain Lebec, a senior managing director at Brock Capital LLC, one of the advisory companies for the VEBA fund, where both sides met to make final arrangements in the $4.35-billion exchange. The location of the final deal, though, is nearly as remarkable as the pace with which it came about.
According to anonymous sources pinned down by Automotive News Europe, before the meeting, the two sides were meeting in Detroit as recently as December 19, which is where Fiat made one of its final revised offers. Naturally, the VEBA made a counter offer, which led Marchionne to initiate the Vero Beach meeting.