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Chrysler 200 replacement coming in January

Autoweek reports the next Chrysler 200 will bow early next year. CEO Sergio Marchionne has said the 2015 model will debut next January, and Chrysler plans to cut the 2014 200 model year short to make way for the model's successor. According to AW, internal documents reveal 2014 model production will start this July and run through early January, 2014. The memos don't specify whether its Dodge Avenger twin will also see a shortened model year (the latter was originally rumored for discontinuation, but a successor is apparently back on the table). Chrysler is investing some $1 billion to construct paint and body facilities at its Sterling Heights, Michigan plant for the next-generation 200.
From what we've heard so far, we can expect the 2015 200 to bring a new design language to the Chrysler brand that will eventually bleed into the automaker's other products. Early reports have also suggested the four door will boast a nine-speed automatic transmission and return up to 38 miles per gallon.
Chrysler executed a very successful facelift in 2011, turning the flailing Sebring into the newly minted 200. Buyers responded enthusiastically, with sales jumping 44 percent in 2012. That step up was enough to make the 200 the brand's best-selling car. The momentum hasn't slackened, either, with sales up 21 percent during the first two months of this year.

Chrysler 300 soldiers on for 2021 with pared-down range, higher price

Chrysler's last remaining sedan, the 300, will enter the 2021 model year with fewer trim levels and a higher price, according to a recent report. The 2021 model will be the second-generation 300's 10th year on the American market. Well-informed website CarsDirect received a dealer ordering guide, which reportedly confirms the Limited and 300C trims levels will not return for 2021. They're the two most expensive trims offered for 2020, and the publication added that removing them will likely mean upscale features like wood interior trim, Nappa leather upholstery, and quilted seats will no longer be available. It concluded the 2021 300 lineup will consist solely of the Touring and the 300S models, though it oddly made no mention of the Touring L. It doesn't sound like Chrysler will make any major visual or mechanical changes to the 300 — sorry, Hellcat fans. Available with rear- or all-wheel drive, the entry-level Touring model will be powered by the company's venerable 3.6-liter V6 tuned to make 292 horsepower and 260 pound-feet of torque. Marketed as a sportier sedan, the rear-wheel drive-only 300S will come standard with a 300-horse version of the V6, but buyers who want more power will be able to order a 5.7-liter Hemi V8 rated at 363 horsepower and 394 pound-feet of torque at extra cost. Pricing for the 2021 300 Touring will start at $31,940 including a $1,495 destination charge, a $405 increase over the 2020 model. Stepping up to the 300S will require spending $38,980, but the cost of the optional V8 will increase from $3,000 to $4,000, bringing its price to $42,890 once the aforementioned destination charge enters the equation. Keep in mind none of these figures are official, and Chrysler hasn't commented on the report. Most of the carmakers operating under the Fiat-Chrysler Automobiles (FCA) umbrella will announce the changes they're making for 2021 on September 1 — that's next Tuesday, so we won't have to wait long to find out what's in store for the 300. Chrysler has kept its lips sealed about what's next. Rumors claiming the sedan wouldn't live to see 2020 were evidently false, yet it can't remain in production for another decade. Sales fell by 37% to 29,213 units in 2019. Chrysler can either develop a third-generation model that will likely need to represent it in the sedan segment through the 2020s, or it can hike the path blazed by many of its rivals and throw in the towel.

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.