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Chrysler recalls 350k vehicles over ignition switches

Chrysler has announced a recall covering 349,442 vehicles due to ignition switches that can either become stuck or move without warning. All of the affected vehicles are from the 2008 model year, and were built before May 12, 2008.
The automaker has learned that ignition keys on some vehicles "may not fully return to the 'ON' position after rotation to the 'START' position during engine-startup," the company said in a statement. Additionally, "an ignition key may not fully return to the 'ON' position after rotation to the 'START' position and may inadvertently move through the 'ON' position to 'ACCESSORY' or 'OFF.'"
Chrysler says it is unaware of any related injuries, and notes that while reduced braking, engine or steering power is possible in such instances, the airbags are not affected. The later stands in contrast to General Motors' recent rash of high-profile recalls, and it's an important distinction that Chrysler (understandably) felt necessary to call out in bold print in its press release.

2019 Chrysler Pacifica and Dodge Grand Caravan 35th Anniversary Editions debut in Chicago

Just ahead of the 2019 Chicago Auto Show, FCA revealed a pair of special editions to commemorate the 35th anniversary of the original Dodge Caravan and Plymouth Voyager. The 2019 Chrysler Pacifica, Pacifica Hybrid and Dodge Grand Caravan 35th Anniversary Edition models will make their full debut this week sporting special badging and paint. Since the original 1984 models debuted, Chrysler has sold more than 14.6 million minivans around the world. Chrysler introduced the original Caravan and Voyager in late 1983. The pair shared much with Lee Iacocca's storied K-platform. K-based models such as the Dodge Omni and Plymouth Horizon helped turn around Chrysler's fortunes in the early '80s. Likewise, the Caravan and Voyager were a huge success and provided the template for modern minivans including the Honda Odyssey and Toyota Sienna. The Pacifica and Grand Caravan 35th Anniversary Editions both come with an all-black interior featuring Cranberry Wine accent stitching on the seats, steering wheel, door trim, instrument panel bezels and door handles. There's also a 35th Anniversary logo on the floor mats plus badges on the grille and liftgate. The package is available on Pacifica Touring L, Touring L Plus and Limited trims, including hybrid models. An optional S package (blacked out trim) can be added to any 35th anniversary Pacifica. The anniversary package can be added to Grand Caravan SE and SXT models. The anniversary package will be available sometime this summer.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History