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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Why Chrysler didn't send off 300 with Hellcat-powered model

Chrysler is sending off the 300 with a limited-edition model powered by the mighty 6.4-liter (392-cubic-inch) Hemi V8. Earlier rumors claimed that the 2023 300C could get the supercharged, 6.2-liter Hellcat V8, but a new report suggests there aren't enough engines to go around. Quoting unnamed inside sources, The Drive wrote that the available supply of Hellcat engines is already spoken for. Sister company Dodge uses the eight-cylinder in several models, including the Challenger, the Charger, and the Durango, and Ram needs it for the 1500 TRX. Enthusiasts can also buy the V8 as a crate engine. Hellcat production is coming to an end with no successor in sight so demand is high. Another issue brought up by the publication is that stuffing the Hellcat between the 300C's fenders didn't necessarily make sense from a business point of view. The big sedan shares its basic platform with the Charger, which is offered with Hellcat power, but engineers would have needed to make at least a handful of modifications to install the engine. On the other hand, Chrysler sold the 300 with the 6.4-liter Hemi V8 until the 2014 model year so the engineering work has already been completed; put simply, this is the simpler and cheaper solution. Muscle car fans hoping for a 700-plus-horsepower Chrysler sedan will need to build it themselves; like we mentioned, the Hellcat is offered as a crate engine. Buyers who score one of the 2,000 units of the 300C earmarked for our market likely won't be disappointed by its performance, however. The V8 sends 485 horsepower (up from 470 in the 300 SRT) and 470 pound-feet of torque to the rear wheels via an eight-speed automatic transmission. Chrysler quotes a 0-60-mph time of 4.3 seconds and a quarter-mile time of 12.4 seconds. Pricing for the 2023 Chrysler 300C starts at $56,595 including destination. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.