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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

FCA's UAW workers to get $8,010 profit-sharing payout

UAW workers at FCA will soon be receiving $8,010 checks, which represent profit-sharing based on the company's 2020 performance. Although FCA's profit margins in 2020 were slimmer than the year prior, the union-employee payouts are slightly larger, due to a change in the formula that was negotiated in 2019 and has now gone into effect. Employees are now paid $900 for every 1% of profit margin FCA achieves in its North American operations. For 2020, the company enjoyed an 8.9% profit margin, and although that was down slightly from 9.1% in 2019, the checks are larger than last year's $7,280 payout. Still, FCA employees didn't fare quite as well as their counterparts at GM, who stand to receive profit-sharing checks of up to $9,000. GM workers did even better last year, netting $10,000. UAW workers at Ford had less to celebrate. They'll receive $3,525, based on the company's 2020 performance. That's a steep drop from last year's $6,600. FCA earned $6.472 billion in North America in 2020. The company is expecting an improved financial performance in 2021, as it's expected to avoid another coronavirus-related shutdown. It's also expected to benefit from the launch of the three-row Grand Cherokee L, as well as the Jeep Wagoneer and Grand Wagoneer, all of which are high-margin products. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler celebrates 30 years of minivans with special editions

It's been known by many names: the Chrysler Town & Country, Dodge Caravan, Plymouth Voyager, Chrysler Voyager, Lancia Voyager, Volkswagen Routan, Ram Cargo Van... but the bottom line is that Chrysler's minivans have defined the segment for 30 years now. In fact, Chrysler says it has sold 13 million of them since 1983, helped along by the Chrysler Town & Country and Dodge Grand Caravan that accounted for nearly half of all minivans sold in the United States just last year. So to celebrate this three-decade milestone, the Auburn Hills auto has announced a pair of new special editions.
The 2014 Chrysler Town & Country 30th Anniversary Edition starts the Touring-L trim and includes such special touches as 17-inch wheels, unique badging, available Granite Crystal Pearl paint and an interior decked out in black Alcantara and Nappa leather, piano black trim and all the optional bells and whistles bundled in.
The 2014 Dodge Grand Caravan 30th Anniversary Edition, meanwhile, starts off with either the SE or SXT trims and also upgrades with 17-inch alloys as well as color-keyed mirrors and an interior with silver stitching, piano black trim, power everything, and of course, those special badges.