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Chrysler 300C gets Sport Appearance Package option

In 2017, Chrysler added the option of a Sport Appearance Package to the sporty trim level of the 300 sedan, the 300S. The package added trim pieces from the hot-blooded 300 SRT sedan that we don't get in the U.S., namely the front fascia with LED foglights and SRT-style side skirts. Mopar Insiders reports that as of this month, the same upgrade is available on the top-level 300C trim as the Performance Appearance Package. Whereas the Sport Appearance Package on the V6-powered S model costs $1,795; the 300C's Performance Appearance Package is said to cost $695. We're sure Chrysler knows this isn't the performance upgrade that U.S. 300 buyers want. For reasons best known inside Chrysler, only Australia, New Zealand, and the Middle East get the 300 SRT and its 6.4-liter V8 with 469 horsepower and 469 pound-feet of torque, limited-slip differential, Bilstein dampers, and Brembo brakes. It's possible the absence of the 300 SRT here is because Chrysler wants North American audiences to see Dodge as the performance brand. At this point, however, anyone intending to buy a 300 should be happy the four-door is still on sale. The model is eight years old and hasn't been the subject of anything close to hard news since last September. That's when Automotive News Canada said the car would die in 2020 to make room for the six-passenger Portal concept. The last hard nugget before that was in 2016, when the late Sergio Marchionne told Reuters the 300 could go front-wheel drive on the Pacifica platform — a fate arguably worse than killing the car. Now all we have is rumor and speculation, such as when Road & Track writes a "major refresh [is] ... supposedly being planned already," and sees a possibility that the 300/Charger/Challenger trio live into the next decade. The moral of the story is: The 300's irons could be as hot as they're ever going to get right now. FCA hasn't announced the upgrade package, but Mopar Insider says dealers can get it right now, order code AJU.

Chrysler 300 performance model teased for Detroit Auto Show reveal

The Chrysler 300 will not go out quietly, both literally and figuratively. A new teaser from Chrysler blasted across the company website’s homepage tells the story of whatÂ’s going on here. ItÂ’s a photo of what we have to assume is the wheel and brake caliper of what Chrysler plans on revealing September 13. The car this wheel and caliper are attached to? A Chrysler 300. Yes, it appears as though Chrysler is going to reveal a performance model of the 300 next week, and weÂ’re excited about it. Chrysler doesnÂ’t divulge much about the car, but the description attached to the photo tells us a few things. WeÂ’ll re-paste the text from the teaser below for easy reading. “Tune in September 13th at 6:00 p.m. ET to get a front-row seat for the reveal of one of the most powerful and luxurious special edition vehicles in Chrysler Brand history. WeÂ’ll also share details on how you can reserve a vehicle of your own from this limited production run. Limited Quantities available. Vehicle availability in Spring 2023. Visit your dealer for vehicle availability.” What could this be? For starters, thereÂ’s precedent for a Chrysler 300 SRT8 re-creation. Chrysler discontinued this muscle sedan after the 2014 model year, and in the end it had a 6.4-liter V8 under its hood that made 470 horsepower and 470 pound-feet of torque. Today, that 6.4-liter V8 can be found under the hood of the 300Â’s sibling car, the Dodge Charger R/T Scat Pack where it makes 485 horsepower and 470 pound-feet of torque. It seems reasonable that Chrysler could bring the big 6.4-liter back to the 300 as a sendoff — after all, the Charger and Challenger in their current forms are being discontinued after the 2023 model year. The caliper design looks like that found on the current Scat Pack cars, but itÂ’s only a glimpse of the wheel and brakes, so we canÂ’t be 100% sure about anything. As much as weÂ’d love to see Chrysler stick a Hellcat engine inside the 300 as its final hurrah, that theory is definitely the longshot at this point. Chrysler says this model will be “one of the most powerful” special edition vehicles in its history, but it didnÂ’t explicitly call it the most powerful car its ever made. If that was ChryslerÂ’s wording, weÂ’d have to assume it would be a Hellcat, but thatÂ’s not the case here. Regardless of what performance level 300 comes at us on Tuesday next week, weÂ’re hyped. Make sure to tune back in here to see what Chrysler has in store for us.

Chrysler CEO's brand vision: More products, tech, care and quality

The debut of the Chrysler Airflow battery-electric crossover at the Consumer Electronics Show was meant to be the harbinger of Chrysler's arrival as a 21st-century brand. After four months on the job as brand CEO, former Ford and Honeywell executive Christine Feuell opened up on her vision for the Pentastar in interviews with Automotive News and The Detroit News. When Stellantis asked each of its 14 brand chiefs for one word to describe their intentions, Feuell's word was "transformation," that overhaul seeing Chrysler become the mothership's "startup brand." The obvious sum of those two intentions is more technology, the good news about them is that there will be more product, the best news about them is that there will be more quality. The Airflow is said to arrive by 2025. Chrysler's two current products, the Pacifica/Voyager minivan and 300 sedan, will be replaced by new offerings that serve those same two segments but that are "a vast departure from what's in the market today." Beyond these three nameplates, visitors to Chrysler dealer lots will be able to choose from "a number of brand-new products that don't exist today." We'll guess there'll be one or two more crossovers in addition to whatever else comes, since that form factor hasn't begun to run out of steam. A couple more family conveyances after the Airflow would cement the Auburn Hills automaker as the people-hauler arm of Stellantis' U.S. quartet. We're told to expect something "in the largest segment," in TDN's words, but we're not certain if "largest" refers to the segment size or vehicle size.   Naturally, these transports will be electric, Chrysler aiming to be all-EV by 2028. Feuell said the Pacifica Hybrid has been able to poke its nose into a demographic of tech-friendly buyers, specifically, diverse millennial females with higher incomes. She wants to expand on that success, becoming an attractive option to families with a fair bit of disposable income — you know, Tesla buyers. Assuming she can translate her vision into good product, those shoppers will find in Chrysler "clean mobility, seamless technology," and unexpectedly rewarding ownership experiences.