1968 Chrysler New Yorker Base 7.2l on 2040-cars

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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Chrysler gets presidential in ads for 200 and 300

Many people are already tired of the candidates in the 2016 presidential race, but Chrysler's new spokesmen are two former Commanders-in-Chief that just about everyone can support – Martin Sheen and Bill Pullman. Sheen had Aaron Sorkin's writing to guarantee he always knew the right thing to say as President Josiah Bartlet on The West Wing, and Pullman fought an alien invasion from a fighter jet as president in Independence Day. Now, these former on-screen presidents help Chrysler sell the 300 and 200 in two new ads. American-est (above) lets Sheen go wild spouting meaningless patriotic aphorisms while slipping in references to the cars' features. Swerve (below) gets a little more directly political by joking about pandering to "nuts" on the fringe during the primary, but the actors still slide in a mention of the vehicles' safety tech. These spots might help Chrysler move a few more units of the 200 before the company impeaches the sedan from the lineup, and the automaker also promises more commercials with Sheen and Pullman in the coming months. We hope Pullman jokes about his fight against aliens in one of the future commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. CHRYSLER PUTS ELECTION YEAR TWIST ON ITS NEW "PRESIDENTIAL" MARKETING CAMPAIGN FEATURING MARTIN SHEEN AND BILL PULLMAN Martin Sheen and Bill Pullman reprise presidential roles in series of television spots "Premium to the People" marketing campaign debuts just in time for President's Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.

Chrysler 300C gets Sport Appearance Package option

In 2017, Chrysler added the option of a Sport Appearance Package to the sporty trim level of the 300 sedan, the 300S. The package added trim pieces from the hot-blooded 300 SRT sedan that we don't get in the U.S., namely the front fascia with LED foglights and SRT-style side skirts. Mopar Insiders reports that as of this month, the same upgrade is available on the top-level 300C trim as the Performance Appearance Package. Whereas the Sport Appearance Package on the V6-powered S model costs $1,795; the 300C's Performance Appearance Package is said to cost $695. We're sure Chrysler knows this isn't the performance upgrade that U.S. 300 buyers want. For reasons best known inside Chrysler, only Australia, New Zealand, and the Middle East get the 300 SRT and its 6.4-liter V8 with 469 horsepower and 469 pound-feet of torque, limited-slip differential, Bilstein dampers, and Brembo brakes. It's possible the absence of the 300 SRT here is because Chrysler wants North American audiences to see Dodge as the performance brand. At this point, however, anyone intending to buy a 300 should be happy the four-door is still on sale. The model is eight years old and hasn't been the subject of anything close to hard news since last September. That's when Automotive News Canada said the car would die in 2020 to make room for the six-passenger Portal concept. The last hard nugget before that was in 2016, when the late Sergio Marchionne told Reuters the 300 could go front-wheel drive on the Pacifica platform — a fate arguably worse than killing the car. Now all we have is rumor and speculation, such as when Road & Track writes a "major refresh [is] ... supposedly being planned already," and sees a possibility that the 300/Charger/Challenger trio live into the next decade. The moral of the story is: The 300's irons could be as hot as they're ever going to get right now. FCA hasn't announced the upgrade package, but Mopar Insider says dealers can get it right now, order code AJU.