1948 Chrysler New Yorker Base 5.3l on 2040-cars

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FCA may sell off Magneti Marelli

FCA is reportedly just days away from filing the official prospectus for the Ferrari initial public offering, and it could put the Italian sportscar maker's value at $11 billion. Although, Sergio Marchionne always seems to have another iron in the fire, and his next big deal could shed the automotive giant's Magneti Marelli parts business to the tune of $3.3 billion. According to Reuters citing anonymous insider sources, at least two private equity firms are considering joint submitting bids with firms already in the industry. This deal has reportedly been in the works for at least the last few weeks. According to Reuters, FCA already rejected a roughly $2.7-billion offer in June. Marchionne apparently wants at least the equivalent of $3.3 billion for the company. Publicly, FCA isn't talking, though. Company spokesperson Gualberto Ranieri told Reuters and reiterated to Autoblog simply that Magneti Marelli wasn't for sale. However, a move to get rid of the parts company has been discussed in the past. In 2013, the business was rumored to be part of a purported arrangement to sell Alfa Romeo to Audi. While there's no final decision yet, according to Reuters, if the Magneti Marelli sale does move forward the decision would likely come sometime after the Ferrari IPO. The company would likely be split up among the various divisions. "Everyone will take a fair share of it," one of the anonymous sources to Reuters. News Source: ReutersImage Credit: Jeff Kowalsky / Bloomberg via Getty Images Earnings/Financials Chrysler Fiat Sergio Marchionne FCA fca us magneti marelli

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Mopar celebrates 50 years of the 426 Hemi

Think of Chrysler performance and the names Mopar and Hemi are bound to come to mind. Chrysler and its Mopar performance parts division first introduced the original Hemi (so named for its hemispherical combustion chambers) back in 1951, celebrating its 60th anniversary in 2011. But it was thirteen years later - 50 years ago - that the Pentastar automaker rolled out the most iconic Hemi of them all: the Gen II 426.
The massive 7.0-liter V8 engine instantly became a muscle car icon and went on to become a favorite of racecar constructors. Two competition versions of the Gen II 426 Hemi were made: one for the track and one for the drag strip, and both went on to illustrious strings of victories. The race engine first debuted at the 1964 Daytona 500 where it powered Richard Petty's Plymouth to the checkered flag and on to the NASCAR championship.
Meanwhile on the drag strip, the Gen II 426 Race Hemi propelled Don Garlits past 200 miles per hour and down the quarter-mile in 7.78 seconds. Changes in NASCAR regulations meant that Chrysler devoted the engine to NHRA drag racing, and to this day the Gen II 426 Race Hemi is still used in Funny Car and Top Fuel dragsters.