1940 Chrysler New Yorker, 2 Door Coupe. Fully Restored And In Great Condition! on 2040-cars

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Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.

2014 Chrysler 200 to set design tone for brand

Speaking with Wards Auto at this year's Detroit Auto Show, Chrysler design chief Ralph Gilles said that the next-generation Chrysler 200 will launch a whole new styling direction for the brand when it arrives for the 2014 model year. Gilles did not reveal any specific design cues or elements that will be found on the next 200, only saying that the new car "shares no surface language with any previous Chrysler we've ever seen."
Indeed, the current 200 isn't exactly setting the world on fire with any sort of clever, emotive design, but Gilles knows that. "The current Chryslers on the road today certainly don't reflect where we're headed," he told Wards Auto. Instead, Gilles said that "we are deviating from where we are today, completely. It's a very different feeling (and) look."
The launch of the new Chrysler 200 will officially mean the death of its Dodge Avenger counterpart, though Gilles says that the company is working on an all-new product to replace that vehicle down the road. Still, Chrysler will need a successful player in the popular midsize segment, and Gilles fully expects the new 200 to be up to the task. "I think it's going to be a beautiful and relevant vehicle."

Chrysler and Google launch virtual 200 factory tour [w/video]

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.
Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.