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Junkyard Gem: 1990 Chrysler New Yorker Landau Mark Cross Edition

The hallowed American tradition of the cushy, softly-sprung sedan with padded vinyl landau roof and puffy upholstery had its heyday in the 1960s and 1970s, but you could buy such cars well into the 1990s. Even after Lee Iacocca's modern front-wheel-drive K-Cars appeared in the early 1980s, "traditional" Detroit luxury cars based on the K platform continued to be built by Chrysler for quite a while. A great example of this is the 1983 to 1993 Chrysler New Yorker, which managed to mix up the philosophical concepts behind the plush-yet-affordable 1970 Chrysler Newport with the space-efficient, lightweight Iacocca Era in one machine. I found one of these, a 1990 New Yorker Mark Cross Edition in a Northern California yard, and I wish to share its resplendence with you as today's Junkyard Gem. Lee Iacocca wanted Chrysler-badged cars to seem like Mercedes-Benzes (a little earlier, Ford had the same idea with the Granada), but at one-third the cost, and so we saw these "crystal-pentastar" hood ornaments for quite a few years in the middle 1980s through early 1990s. While Ford had deals with Cartier, Pucci, Bill Blass and Givenchy to sell "designer edition" cars, Chrysler went with leather-goods king Mark Cross. The base MSRP for the 1990 New Yorker Landau was $19,509, and the Mark Cross Edition package tacked on an additional $2,069 to that cost (that's like getting a $4,565 option package on a $43,050 car, when figured in 2022 dollars). For that price, you got power everything: a digital instrument cluster, a bunch of extra body moldings and interior goodies, and throne-like seats swathed in vinyl and Mark Cross leather (which, I'm just guessing, could not be distinguished from the famous (infamous?) Corinthian Leather of this car's Cordoba predecessors). Padded landau roofs were big in the 1970s and fairly deep into the 1980s, but had long fallen out of favor with the under-80 set by 1990. Still, Chrysler was proud of its landaus, and this car has big badges inside and out to prove it. By 1990, most luxury cars came standard with at least an AM/FM stereo radio, and that's what this car has. If you wanted to play cassettes, you'd have to pay at least an additional $254 (about $560 today). The 1990 New Yorker belonged to the extended K-Car family, living on the same platform as the very similar-looking Dodge Dynasty. The only engine available for this car in 1990 was the 3.3-liter Chrysler V6, rated at 147 horsepower.

Next Chrysler Town & Country will have foot-operated rear doors

Families are still months away from actually seeing the next-gen Chrysler Town & Country debut at the 2016 Detroit Auto Show, but details are continuing to trickle out about the upcoming minivan. Among several features rumored in the latest leak, the sliding doors and rear hatch are reportedly optional with foot activation, according to Automotive News. It should make loading the van easier for owners with their hands full. The T&C's powertrain sees some efficiency improvements, too. Under the hood, expect an upgraded version of the 3.6-liter Pentastar V6 and the already rumored nine-speed automatic, according to Automotive News. For the all-wheel-drive version of the minivan, an electric motor would provide the propulsion at the rear axle. Inside, all of the passengers can arrive with their devices fully charged thanks to USB ports for each of the three rows. Plus, for owners who need to make room to haul, the Stow 'N Go seating is now easier to use, too. Like the latest Honda Odyssey, fastidious buyers might even spec an optional vacuum. Earlier spy shots of the van indicate the switch to a rotary gearshift and upgraded infotainment, as well. Following the Detroit debut, the T&C goes into production in Windsor, Ontario, in late February 2016, Automotive News reports. The plug-in hybrid version would come towards the end of the year possibly capable of 75 mpge.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.