1982 Chrysler Lebaron Medallion Convertible Mark Cross Leather Edit. 2-door 2.6l on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Maserati Levante will borrow Chrysler Pacifica Hybrid's PHEV powertrain

The plug-in hybrid tech from the 2017 Chrysler Pacifica Hybrid minivan will move seriously upmarket into a future version of the Maserati Levante crossover. The PHEV model should arrive around early 2018 or possibly the end of 2017, division boss Harald Wester told Motor Trend. Wester was blunt about the reason for using the minivan's powertrain. "A standalone program would be suicidal so we have to look at FCA," he said to Motor Trend. However, he expects the PHEV to comprise a tiny portion of the luxury CUV's sales volume – possibly as low as six percent. The Pacifica Hybrid will be the first PHEV minivan in the US when it arrives in the second half of 2016. The powertrain combines a 3.6-liter V6 that runs on the more efficient Atkinson cycle, and two electric motors, which are in the gearbox. A 16-kWh lithium-ion battery under the floor stores the energy for the system. Chrysler estimates the setup can carry the minivan 30 miles purely on electric power and achieve 80 MPGe. The first examples of the Levante should arrive in the US in August, according to Motor Trend. Maserati plans initially to offer its luxury crossover here with two twin-turbocharged 3.0-liter V6s. Base models use a version with 350 horsepower and 368 pound-feet of torque. The S trim gets some extra grunt thanks to a tune that makes 430 hp and 427 lb-ft. Both models come with an eight-speed automatic transmission, all-wheel drive, and a limited-slip differential. The Maserati will have a fleet of posh, European crossovers to fight against, and the PHEV will possibly offer an edge to entice a few green-minded, wealthy customers. Related Video:

Chrysler banks $507 million in Q2, trims 2013 earnings forecast

Chrysler has some good news and some bad news. First, profits were up 16 percent over the second quarter of 2012, bringing the Auburn Hills, Michigan-based manufacturer $507 million on the back of strong demand for trucks and SUVs (a recurring theme this quarter, particularly in the US). Q2 revenue was up as well, from $16.8 billion in 2012 to $18 billion in 2013. The bad news is that the Pentastar's overall earnings forecast for net income in 2013 has been trimmed from $2.2 billion to between $1.7 and $2.2 billion, according to Automotive News.
In addition to the adjusted net income forecast, Chrysler tweaked its operating profit from $3.8 billion to between $3.3 and $3.8 billion. This has gone largely unexplained by Chrysler, perhaps hoping the news of a three-percent increase in its transaction prices for Q2 will allow it to sweep this adjustment under the rug.
The star of the show for Chrysler has been its US sales, which saw a 10-percent jump, both bettering the industry average of eight percent and improving over the same stretch of 2012. As with the increase in transaction prices, Chrysler has the new Ram pickup and Jeep Grand Cherokee to thank. Perhaps most worrying from this report, though, is that every brand in the automaker's stable saw an increase in sales... except for the Chrysler brand itself.