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2013 Chrysler 300C John Varvatos Limited Edition

Who is John Varvatos? If you're like me, that's the question you were asking after seeing commercials that advertised a limited-edition model of the Chrysler 300 with this mystery man's name attached. If you're not like me and consider yourself a fashionista even in the slightest, then you probably already know that John Varvatos is a successful menswear designer who cut his teeth in the fashion houses of Ralph Lauren's Polo and Calvin Klein. He's also a native of Detroit, which makes the joining of his brand and that of Chrysler's more intelligible, what with the Auburn Hills-based automaker still eking efficacy from its nearly three-year-old "Imported from Detroit" tagline.
Whenever one of these co-branded vehicles crosses my path, I try to judge them according to some simple questions. The first is, does the co-branding make sense for the target audience? And the second is, do the changes improve or diminish the experience of the standard vehicle? With this partnership, both brands are clearly aiming at the same target, or perhaps Chrysler hopes its aim will improve by partnering with the JV set, bringing it closer to that bullseye of style-conscious trendsetters.
The second question, meanwhile, can be answered with your eyes alone, as no mechanical changes are included among the Varvatos upgrades. Despite that, the 300C John Varvatos Edition is priced above - well above - all other 300 sedans save the 300 SRT8, suggesting that cool is not sold by the barrel (was it ever?) and Mr. Varvatos is a dealer in the stuff. Yet while I couldn't actually tell you if John Varvatos was a designer or a ditch digger before Chrysler introduced us, I do like his style, and the man knows how to dress a car.

Watch the mechanical symphony of the Chrysler 200 build process

For those of you who can't get enough of the 2015 Chrysler 200, The Pentastar put together a short video following its new sedan down the line at its Sterling Heights Assembly Plant. As with the best new-baby albums, you'll see it take its first bath, be doted on by family members, put on its first pair of shoes and get all dressed up for an introduction to the world.
The only thing missing are its first words. You can follow it down the line in the video below.

2014 Chrysler 300S gets all black and blue

Outside of the SRT variant, if you want the sharpest-looking Chrysler 300, you'll probably want the 300S trim. This showy variant has traditionally sported larger wheels and some subtle body changes to set it apart from the herd, along with its own unique take on the big sedan's interior.
For 2014, the S will be set apart even further. A number of exterior items will be blacked-out, including black chrome around the grille and Chrysler badges finished in a liquid-chrome finish with a black center. Black moldings are standard, while owners can get an extra dose of style by opting to have the roof painted Gloss Black. Hyper Black 20-inch wheels are standard on the rear-drive model, while 19s are fitted to the all-wheel-drive variant. Smoked tail and headlights round out the package.
The cabin, meanwhile, gets a new trim option - Ambassador Blue. The pale, blue Nappa leather features contrasting, silver French stitching found on the seats and the door armrests.