1981 Chrysler Imperial Base on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Automakers are putting pancakes in your car, when all you want is a parking spot

The Dashboard Act was introduced June 24 in Congress by Sens. Mark Warner, D-Va., and Josh Hawley, R-Mo. Its name notwithstanding, it isn’t about cars. Rather, “Dashboard” is an acronym for “Designing Accounting Safeguards to Help Broader Oversight and Regulations on Data.” The purpose of the act is to make sure that companies disclose to consumers how their data is being used by companies like Facebook and Google — how their data is being monetized. Oddly enough, the Dashboard Act does have something to do with automotive companies, too. Why? Because OEMs have determined that people have plenty of time on their hands when driving — much of which is just sitting in traffic (according to the 2018 INRIX Global Traffic Scorecard, U.S. drivers sit for an average of 97 hours last year). So what better thing to do than shop? And presumably, like credit-card companies, theyÂ’re benefiting from facilitating commerce. Coincidentally, also on June 24 FCA announced it is launching Uconnect Market, an in-vehicle commerce platform. Explained Alan DÂ’Agostini, FCA's global head of connected services, “Our customers live busy lives, and our goal with the Uconnect platform is to provide an advanced portfolio of services to make their daily drive more convenient, productive and enjoyable. “This is why we are launching Uconnect Market, as we continue to ramp-up our connectivity efforts around the world with the goal of having all new FCA vehicles connected by 2022.” Uconnect Market, which will begin rolling out this year, allows people to buy things like DominoÂ’s Pizza and Shell gasoline and make reservations through Yelp via the touchscreen in the vehicle. This is similar to GMÂ’s Marketplace, which it introduced at the end of 2017. This allows you to order from ApplebeeÂ’s, Starbucks, TGI Fridays, ExxonMobil, Wingstop, and even book travel on Priceline.com. And in keeping with the third company in the Detroit Three, Ford offers the Amazon Alexa App, which provides a variety of functions from controlling smart devices in oneÂ’s home to, for Amazon Prime members (of which there are estimated to be more than 100 million in the U.S.), ordering organic kale from Whole Foods. All through your dashboard. Earlier this year at the Mobile World Congress in Barcelona, BMW Group introduced “BMW Natural Interaction,” a system that combines voice, gestures and even gaze to interact with the vehicle.

Junkyard 1983 Dodge Rampage has Franco-American roots

Lee Iacocca and the K-Cars get most of the credit for saving Chrysler after the company's 1979 bailout by the US government, but the success of the Simca-derived Omnirizon platform was a large, if overlooked, component of Chrysler's early-1980s resurgence. The Dodge Omni and Plymouth Horizon were sold in the United States for the 1978 through 1990 model years, and variants included the 1983-1987 Dodge Charger and the Rampage, this well-worn example of which I spotted in a Denver self-service wrecking yard last week. The early Omnirizons came with a Volkswagen-sourced 1.7-liter engine, but all of the Rampage pickups (and their near-identical Plymouth Scamp siblings) came from the factory with a 2.2-liter K-Car engine making 96 horses. This truck has a 4-speed manual transmission, which would have made it reasonably quick by Malaise Era standards. This one had plenty of body filler and rust, even before the crash that sent it on that final tow-truck ride to this place, so it wouldn't have been worth restoring. Still, we can hope that some of its parts will live on in other L-body trucks. Related Video: Featured Gallery Junked 1983 Dodge Rampage in Denver View 16 Photos Chrysler Dodge Automotive History Truck Classics dodge rampage