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Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.

Chrysler-Fiat quality chief out after another poor Consumer Reports showing

Fiat Chrysler has announced a management change following the company's woeful performance in the latest Consumer Reports Annual Auto Reliability Survey. Of the 28 brands surveyed, FCA's marques occupied the five the seven lowest scores, while Dodge, Ram, Jeep and Fiat were the four lowest scorers.
Doug Betts, FCA's 51-year-old head of quality "left the company to pursue other interests," which, considering the aforementioned paragraph, means he was sacked. According to Automotive News, Betts joined Chrysler in 2007, defecting from Nissan, and, insiders report, had a somewhat tumultuous relationship with new boss Sergio Marchionne.
His replacement is the newly promoted Matthew Lidane (shown at inset), who was formerly VP of systems and components. Lidane has been at Chrysler since 1987 and was previously chief engineer of the Jeep product team as well as the vehicle line boss for the compact US wide platform which (ironically) underpins two of FCA's lowest scoring vehicles, the Dodge Dart and Jeep Cherokee.

Junkyard Gem: 2006 Chrysler Sebring Touring Convertible

Quick, what was the cheapest new convertible Americans could buy in 2006? If you guessed "Chrysler PT Cruiser" ($19,890 MSRP) you're right, but the Pontiac Solstice cost just 25 additional bucks. After that came the likes of the Miata, Mustang, New Beetle, and so forth, all priced below $25,000 in their most affordable ragtop versions that year. The Chrysler Sebring was the cheapest midsize convertible in 2006, with a price starting at just $26,115 (about $39,005 in 2022 dollars), edging out the Toyota Camry Solara SE by 825 bucks. Here's one of those roomy-yet-reasonably-priced Chrysler convertibles, now absolutely used up and residing in a Colorado self-service wrecking yard. Chrysler sold Sebrings from the 1995 through 2010 model years, in three generations. The convertible version appeared early on, starting in 1996; it started out on the same platform as the now-long-forgotten "Cloud Cars" (Chrysler Cirrus, Plymouth Breeze, Dodge Stratus), then moved in 2007 to a Mitsubishi/DaimlerChrysler-developed platform that went under everything from Outlanders to Avengers. That makes today's Junkyard Gem one of the newest American members of the Cloud Car family tree, though GAZ built Sebring-derived Volga Sibers in Russia for a few more years. By the time it got to this place, it had become a total hooptie. Rattle-can paint, duct-tape trim repair, the works. Just 16 years old, but it's done. The baling-wire repair to the torn convertible top shows ingenuity on the part of a former owner. Plywood appears to be keeping the roof from collapsing. Because so many Sebrings were invisible fleet cars, it's easy to forget that a convertible even existed. In fact, the Sebring was the best-selling new convertible in America in the middle 2000s. When the 24 Hours of Lemons race series first went to Sebring International Raceway in 2014, I used my vast powers as Chief Justice of the Lemons Supreme Court to get entry fees waived for Chrysler Sebring race cars. We got two Sebrings that year, both convertibles. The base Sebrings for 2006 got the 2.4-liter straight-four out of the just-discontinued Neon, while the Touring, GTC, and Limited trim levels got this 200-horsepower DOHC V6 (originally developed for the Chrysler LH cars) displacing 2.7 liters. Early U.S.-market Sebrings could be purchased with five-speed manual transmissions, but a four-speed automatic was mandatory by the time this car was built.