1961 Chrysler Crown Imperial Restored Beauty on 2040-cars

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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Consumer Reports says these are the worst new cars of 2014

Consumer Reports has announced its annual list of worst vehicles, a cringe-inducing contrast to its list of top vehicles. Ignominiously leading the way in 2014 is Chrysler, which has a staggering seven models listed.
Jeep nearly sweeps the small SUV segment by itself, with its Compass, Patriot and 2.4-liter version of the new Cherokee, while the only midsize sedans listed by CR were the Chrysler 200 and Dodge Avenger. The new Dodge Dart and the Dodge Journey round out CR's condemnation of Chrysler.
Ford is taking heat as well, with the Taurus, Edge and their counterparts from Lincoln all listed as the worst vehicles in their respective segments. Toyota doesn't fare much better, with its Lexus IS, Scion iQ and tC also making the list.

What's the right car for the 'Planes, Trains, and Automobiles' remake?

As the Thanksgiving holiday approaches so, too, does the season in which many Americans will rewatch that holiday classic, "Planes, Trains, and Automobiles." The Steve Martin and John Candy movie is a staple of holiday-season viewing. Soon, however, it will be joined by a new version. Paramount Pictures is doing a remake of "Planes, Trains, and Automobiles," starring Will Smith and Kevin Hart. In the 1987 original, Martin and Candy rent a pea-soup green Chrysler LeBaron Town&Country convertible (well, sort of), which suffers a series of mishaps including catching fire yet still chugs along. It was a star turn for the wood-sided K-car droptop (though not the last), and that got us thinking: What should the Smith and Hart duo get stuck with at Marathon Rent-A-Car? Of course, it needs to be a convertible. Among the widely used rental-car convertibles, a Ford Mustang or a Chevy Camaro would be too sporty and cool. This trip is supposed to be miserable. A Buick Cascada or a Beetle convertible would be more appropriate. Of the two, a Beetle is probably better from a comedy standpoint.  But there is another car that stands out as the clear winner: the Chrysler PT Cruiser convertible. Granted, the PT convertible went out of production in 2008, making it a bit old for a current rental lot — but not too old. And the PT Cruiser was even offered with a Woodie package, providing even greater alignment with the LeBaron of old. However, the Woodie package was only offered from 2002–2004, so it predated the convertible by one model year. We think that in this case, the filmmakers should put aside strict historical accuracy and apply the faux-wood appliques to the PT convertible for maximum continuity with the original movie. Besides, the original car wasn't technically a Chrysler LeBaron: it had a different name and badging, plus a non-factory color. It wasn't too different from the Wagon Queen Family Truckster from "Vacation" in that regard. So, what do you think? Is it time for the PT Cruiser to join the great pantheon of movie road-trip cars? Or would something else make for a better movie motors classic?