1954 Chrysler Imperial on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Pair of 1970 Plymouth Superbird barn finds hits eBay

Here are a couple noteworthy barn finds for sale right now on eBay: a pair of 1970 Plymouth Superbird muscle cars, found with their giant rear wings, retractable headlights and 440 Super Commando V8s apparently perfectly intact after being stored for decades in a garage in Maine, with their condition reportedly "very good for 40 years of dry storage." In his lengthy writeup, the seller notes the short-lived, modified Road Runner is "One of the most collectible muscle cars with one of the most incredible automotive Aerodynamic (sic) designs in automotive history." The Superbird, which saw only one production year, is approaching its 50th anniversary, with their values expected to soar, he notes. The seller explains that he learned about the Superbirds after he purchased his own blue Superbird from the Owls Head Transportation Museum auction in Maine in August for $187,000. "Just after I won the blue 1970 Super Bird with white bucket seat interior a man approached me and sat down next to me and stated he has 2 Super Birds in storage that he has owned for the last 40 years," he wrote on his listing. "He told me he purchased them from the original owners." One was B5 blue with white bucket seats, just like the one he'd just purchased. The other was Alpine White with black bucket seats. According to the back story, both cars were originally sold off the lot in 1970 at Blouin Chrysler Plymouth Dodge in Augusta, Maine, and the man who'd been keeping them in his garage said he knew both of the original owners, having purchased both cars from them around 1978. The man, who is reportedly a Mopar expert, kept them both registered until 1985 and 1987, with the registration stickers still intact on the windshields, then prepared both for storage, putting straight antifreeze in the motors and filling the cylinders with lubricating oil. Both cars are currently being stored in a garage in Massachusetts. The Alpine White Superbird has 42,497 miles on it. The highest of 84 bids as of this writing was $135,000. The blue version has just 27,416 miles on the odometer, with the highest of 93 bids at $151,100. Both were updated with Pioneer cassette decks that the seller says "are classics in themselves." The seller also notes he hasn't tried to get either car started but that both motors turn freely and that the head and taillights all work. Bidding ends Sept. 27.

Chrysler dealers terminated in bankruptcy still stuck in court

Part of the deal for the federal bailouts of Chrysler and General Motors was that both organizations were required to trim their vast array of dealerships. This move did not sit well with the people that would be losing out on franchises, though, and in Chrysler's case, 148 of the shuttered dealers have fought for money they feel they are entitled to.
These dealers believe that they should be compensated by the federal government, as Chrysler wouldn't have trimmed its sales centers had it not been ordered to by Uncle Sam. Now, thanks to the ruling of three judges on the US Court of Appeals for the Federal Circuit, the dealers will get a chance to argue their point.
According to Automotive News, the dealers argue that the mandatory shuttering of dealers was unconstitutional, because the federal government was taking property without compensation. If the dealers are victorious, not only would the government be out millions of dollars, but a precedent could be set that would allow similarly closed GM dealerships to cash in.