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Stellantis dealers plead that letting Chrysler die is not an option

Executives and dealers have recently cautioned that a dark cloud looms over Chrysler's horizon, and figuring out why doesn't require an MBA from Stanford. And yet, Stellantis dealers say bright days could be ahead, if only the company reinvigorates the Detroit-based brand with long-awaited and much-needed new products. "This whole thing started with Chrysler. I don't want to get emotional about a brand, that's not the case. But, I don't want to see a brand like that left at the sideline and just thrown out to pasture," said David Kelleher, the head of the Stellantis National Dealer Council, in an interview with industry trade journal Automotive News. Kelleher added he would feel "violated" if the 96-year-old carmaker shut down. Keeping it around is relatively easy, but transforming it into a thriving business is far more difficult. Years of underinvestment have crippled the brand. It's almost exclusively dependent on North America, where it sells two models: the 300 and the Pacifica/Voyager duo. Sales in the United States totaled 110,464 units in 2020, down from 126,971 in 2019. To add perspective, Ram, Jeep, and Dodge sold 624,642, 795,313 and 267,328 units, respectively, in 2020.  While enthusiasts and analysts understandably worried Chrysler would die under Stellantis, Kelleher opined that the merger between Fiat Chrysler Automobiles (FCA) and PSA Group can make the brand stronger. Products and technology from the French side of the partnership can be leveraged to help Chrysler expand its range and increase its sales while keeping development costs in check, he said. He stopped short of revealing which vehicles he has in mind, but his comments are interesting because PSA's lineup is almost entirely made of up small, European-flavored cars that are diametrically opposed to the models Chrysler's reputation is built on.  Hatchbacks are dropping like flies in the American market, so putting a Chrysler badge on, say, a Peugeot 208 and bringing it to America is out of the question. Wagons are unpopular, too, which leaves crossovers and SUVs. Oddly, the Chrysler brand is not represented in one of the most popular market segments in the United States. PSA doesn't dabble in burly SUVs, like the Jeep Grand Cherokee, but it does small crossovers reasonably well. Could Chrysler move into the space occupied by the Toyota C-HR and the Hyundai Kona, among others?

Next Jeep Wrangler to get hybrid option?

This may the year a Jeep hybrid is officially announced. Really. The Chrysler division may finally be making plans for its first gas-electric powertrain to help boost the group's fuel economy, says UK's Auto Express, citing Mike Manley, CEO of FCA's Jeep division. The guinea pig of sorts may be the Wrangler, which moved almost a quarter-million units in the US last year. The Wrangler could get a hybrid drivetrain by the 2017 model year, as Jeep executives look to maintain the model's feel and torque while boosting its fuel economy. The Wrangler gets a pretty paltry 18 miles per gallon combined out of its six-cylinder mill, so the bar's set pretty low. Of course, we've heard this talk before. In late 2013, Chrysler Asia-Pacific product planning manager Steve Bartoli told Australia's Drive that a Jeep hybrid was pretty much inevitable, though not much has been mentioned since. FCA could use all the help it can get in the fuel economy department. The group brought up the rear among automakers when it came to fuel efficiency, the US Environmental Protection Agency (EPA) said in its EPA Trends report released last October. The FCA models combined for a 21.1 miles per gallon average for the 2014 model year, compared to the 24.2 mpg overall industry average. The group's only electric vehicle in the US is the low-volume Fiat 500e, though the company may start selling a plug-in hybrid version of its Chrysler Town & Country by the end of the year. Featured Gallery 2014 Jeep Wrangler Polar Edition View 9 Photos News Source: Auto Express Green Chrysler Jeep Fuel Efficiency Hybrid

Next Chrysler minivan spied inside and out

Chrysler isn't supposed to unveil the next-generation Town & Country until the 2016 Detroit Auto Show, but FCA is hard at work getting the minivan ready for launch. Our spies recently caught prototypes on the road and took copious photos of the interior and exterior, giving us an early idea what to expect from the future family-hauler. These shots make it pretty clear that FCA's engineers aren't done working on the next T&C yet, and all of the camouflage on the outside makes any styling changes very difficult to spot. However, the company is testing the future version with a current one, and the new design appears to have harder angles. One intriguing picture clearly shows the Dodge logo on the back of the minivan. The Dodge Grand Caravan is supposed to be killed off for 2016, though. We've also heard the next-generation minivan will get a plug-in hybrid variant, which was reportedly confirmed last week. The interior is slightly less concealed than the outside, but development is still ongoing in there, too. It's easy to spot the familiar infotainment screen from other FCA products, and there's just a peek at the T&C's instrument cluster, including the design for the tachometer. A rotary dial gearshift also appears to be in the center console, similar to the Chrysler 200. Even at this early stage, it appears that FCA is trying to take the next T&C a little more upmarket compared to the current iteration. The move fits well with earlier rumors of the price increasing for the future model. Related Video: