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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Fiat Chrysler starts production of ventilator components in Italy

MILAN — Fiat Chrysler has begun producing ventilator parts to help Italy's Siare Engineering boost its output of the medical equipment needed to treat patients during the coronavirus crisis, the carmaker said on Friday. Carmakers around the world are ramping up production of critical healthcare products and machines to respond to the enormous demand during the pandemic. Italy, the epicenter of the virus outbreak in Europe, had asked Siare to triple its normal monthly production as a part of government efforts to increase the number of intensive care beds. FCA said that with the support of luxury group Ferrari and holding company Exor, which controls both carmakers, it had produced the first electrovalves, a key part in ventilators, at its plant in Cento, in northern Italy. The Cento plant is usually used to produces high-performance car engines for the global market. It had been closed because of the coronavirus but has partially reopened for this project. "With the additional supply of electrovalves from Cento, Siare estimates that it will be able to reduce total production time for ventilators by as much as 30-50%", the statement said. In addition to the production of the electrovalves, a team of specialists from FCA is also working alongside Siare staff at their production facility near the city of Bologna. "The objective is to help increase Siare's total production, with a gradual scaling up of daily output beginning from the first week of April", FCA said.

2023 Chrysler Pacifica gets a 'Road Tripper' package for spring

Chrysler, the car maker that helped to ignite the minivan craze more than four decades ago, will offer a 2023 Pacifica Road Tripper version to dress up a trio of their minivans next spring. Borrowing an adjective from a certain German brand, Chrysler has billed the Road Tripper as "the ultimate family travel vehicle.” The Road Trip package, which can be added to the Touring L and Pacifica Touring L Hybrid models, is mostly comprised of cosmetic features. It will cost from $1,495 to $2,395, depending on the model. Road Trippers will show off Luster Gray Road Tripper graphics, outlined in Brilliant Orange, on the front driver and passenger doors. The 20-inch wheels (18-inch wheels on the Hybrid) are also Luster Gray, as are the center caps, which carry a Brilliant Orange Chrysler wing badge logo. The package also includes semi-gloss Granite Crystal accents front and rear, as well as on door moldings, door handles and mirror caps. There's also a roof rack and all-weather floor mats. The optional Road Tripper package is to be available on gas-powered Pacifica Touring L and Pacifica Touring L Hybrid models, in a choice of three exterior colors: Bright White, Brilliant Black and Ceramic Gray. Ordering for the vans is scheduled to open in the first quarter of next year, with deliveries to dealers in the spring. The company says it had turned to social media to select a name for the package, with the final selection garnering the most votes in a poll on some social channels, including Instagram and Twitter. The idea, said Chris Feuell, Chrysler brand CEO, was to demonstrate “the Chrysler brandÂ’s commitment to customer collaboration moving forward.” Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. How to use the Stow 'N Go seats on the 2021 Chrysler Pacifica