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Junkyard Gem: 1976 Chrysler Cordoba

With engine power way down and a sense of malaise settling over American roads, Detroit (and Kenosha) turned to opulent-looking personal luxury coupes on midsize platforms to lure car shoppers into showrooms. While John DeLorean's Pontiac Grand Prix started it all more than a decade before, one of the best-known of all the rococo personal luxury coupes was the Chrysler Cordoba. Today's Junkyard Gem is an early example of the Cordoba, found in a Northern California car graveyard last fall. The first generation of the Cordoba (1975 through 1979 model years) was built on Chrysler's B Platform, making it a sibling to quite a few of the most legendary Dodge and Plymouth muscle cars of the 1960s. This includes the Charger, Super Bee, Road Runner, Daytona and Superbird. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. While French and Italian cities were very popular for use as American-market car names during the second half of the 20th century, Spain wasn't completely ignored by Detroit. Ford offered the Granada, Cadillac had the Seville, and Chrysler decided to go with the ancient city of Cordoba as the namesake for its new personal luxury coupe. As native espanol mexicano speaker and longtime Chrysler pitchman Ricardo Montalban explains in the 1987 David Letterman interview above (skip ahead to 8:10), the correct Spanish pronunciation is really "CORE-doe-bah" with the emphasis on the first syllable, but Chrysler went with a spelling and pronunciation that was easier for English speakers to deal with. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We can't talk about Ricardo Montalban and the Cordoba without watching at least one of the TV commercials that helped make the early Cordoba such a sales hit and put the term "Corinthian Leather" into everyday American discourse. Sometimes Ricardo described the leather as soft, while the terms rich and fine were applied on other occasions. This car does not have Corinthian Leather, which cost an extra $187 in 1976 (about $1,020 in 2023 dollars). Instead, it has the "Calacia velour" cloth-&-vinyl seat upgrade, which cost just $17 ($93 after inflation). The base seats were done up in "cashmere-like" cloth-and-vinyl.

Fiat Chrysler posts $690M Q1 loss

If there is one thing that should be remembered when looking at quarterly and annual earnings, it's that the headline numbers rarely tell the whole story when it comes to an automaker's health. Chrysler's first-quarter earnings are just such an example.
Yes, the Auburn Hills-based manufacturer lost $690 million, which is quite a large sum of money. The reasons for the loss, according to Chrysler, were "Unfavorable infrequent items," which includes a $504 million payment to rid itself of the debts it took on for prepaying the UAW's VEBA healthcare trust. Chrysler was also hit with a $672 million charge to the UAW, which was part of a deal that allowed Fiat to purchase the remaining shares of Chrysler owned by the VEBA.
Ignoring those one-time deals, the first quarter was quite a successful one for Chrysler. It would have made $486 million if you erased the merger costs, which would have been a year-over-year increase of $320 million. Even more promising is the fact that Chrysler snagged the largest increase in market share of any automaker during Q1 at 1.1 percent, bringing its overall share to 12.7 percent of the US market. Chrysler saw a 30-percent improvement in sales of trucks and SUVs, along with an 11-percent increase in year-over-year sales and a 23-percent increase in revenue, to $19 billion.

SpeedKore's 'Baba Yaga' Chrylser Pacifica will eat kids, not shuttle them

In American movies, the Baba Yaga wears a tailored tactical suit, carries an HK P30L as his primary, drives a 1969 Mustang Mach1, and answers to the name of John Wick. In Slavic folklore, the original Baba Yaga wears less exclusive garb, carries a mortar and pestle, and lives in a cottage that stands on and walks around the forest on chicken legs. The latter version would probably trade in her cottage for SpeedKore's conceptual creation named in her honor, a Chrysler Pacifica with a Demon engine. Working with virtual artist Abimelec Arellano at Abimelec Design, the Wisconsin-based tuners drew up a minivan that could put fear into any children unfortunate enough to anger the mother behind the wheel. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This isn't just about a witch, either. It's a witch with a side of demon plus an extra side of demon. The Hellcat powertrain reaches 1,025 horsepower in the limited-edition Dodge Challenger SRT Demon 170. That wasn't enough. The caption notes, "The 6.2L V-8 has been treated to what we're calling the 'Lilith Package.' Named for the primordial mother of demons, the Lilith Package brings the supercharged Hemi to a proper 1,514 horsepower and channels it through an 8-speed ZF transmission before the Michelin wrapped SRT wheels deliver power to the pavement." Visual treats include a hood scoop, remade grille, and larger intakes for better breathing, fender flares, tinted taillights, central-exit dual exhaust, and the appropriate badging. A sleeper this is not.  A regular Chrysler Pacifica weighs about 4,530 pounds and makes, at most, 296 horsepower when given hybrid help. SpeedKore's version not only multiplies that figure by more than five, the aerospace-grade carbon fiber body panels that are a shop specialty are claimed to drop 1,000 pounds. They'll do a fine execution of the mission statement, which we're told is "setting lap records, roasting tires, and putting a pep in your step." Anyone who hasn't been too scrambled to step out of the van at its destination, at least. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.