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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Dodge Grand Caravan reportedly will cease production in 2020

The Dodge Grand Caravan looks like it may finally be reaching its demise next year. A report from Automotive News Canada says the old Dodge minivan will cease production in May 2020. The report cites AutoForecast Solutions as the source of its news. FCA confirmed to us that the van will be going away eventually, but the company is not ready to put an official end date on it yet. For the time being, it looks like the Grand Caravan’s long run will eventually grind to a halt in Windsor, Ontario, the vanÂ’s only production site. With the introduction of the Chrysler Voyager as the budget minivan option from Chrysler, FCA may think it no longer has any use for the outdated Dodge. The Grand Caravan has a starting price of $28,535, whereas the new Voyager is priced from $28,480. ThatÂ’s an almost identical starting point, but we still donÂ’t know what kind of incentives FCA will offer for the Voyager. There are typically big cuts for the Grand Caravan, which have pushed recent average transaction prices down to $24,972. We imagine itÂ’ll be much more difficult for FCA to offer discounts of that magnitude to Voyager shoppers. Still, AutoForecast Solutions told Automotive News it believes FCA will transition folks away from the Grand Caravan. “For the 2020 model year, theyÂ’ll likely run to fleet and then get the consumers to buy the new Voyager,” says Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions. Eliminating the Grand Caravan would be a strong bet on ChryslerÂ’s strategy of splitting the Pacifica into two different model lines. Nearly every month, FCA sells more Grand Caravans than Pacificas. The Pacifica is the far superior minivan to own, but you canÂ’t argue with a cheap price. Once the Grand Caravan is gone, budget minivan buyers will have no choice but to buy a Voyager if they want the cheapest new option out there. Entries from the few other manufacturers that produce minivans are all going to be more expensive than the Voyager. The 2020 Pacifica and Voyager team are slated to reach dealers later this year, but it wonÂ’t be until next year that weÂ’re able to fully take stock of how this plays out for FCA.

Why a Renault-FCA merger could be good news for Nissan, Mitsubishi

TOKYO — Nissan's advanced technologies including platforms and electric powertrains could give it leverage in a merger involving Renault and Fiat Chrysler, thanks to a royalty system it has with the former, two people with knowledge of the matter said. A merged Renault-Fiat Chrysler could face an extra hurdle each time it uses technology developed by Nissan or Mitsubishi Motors, while the two Japanese automakers stand to gain a client in Fiat Chrysler (FCA), one of the people said. Both sources declined to be identified because of the sensitivity of the matter. Nissan's technology, particularly in electrification and emissions reduction, could give it some sway in the $35 billion potential tie-up between Renault and FCA, even as its stake in the newly formed company would be diluted. Currently Renault SA pays less for technology developed by Nissan than the Japanese automaker pays for French technology, a third person said. This has long been a sticking point for Nissan, and an area where Nissan could seek more favorable terms. "Whenever Nissan transfers platform, powertrain or other technology to Renault, there is a margin or royalty which Renault has to pay for use of that tech," one of the people said. "In that sense, FCA, if everything went well, would become another 'client' of ours and that's good. More business for us." A Nissan spokesman declined to comment on its royalty system. The potential Renault-FCA deal has complicated the Japanese automaker's already uneasy alliance with Renault. A further deal with Fiat Chrysler looks likely at least in the near term to weaken Nissan's influence in the 20-year-old partnership. Renault owns a 43.4% stake in Nissan and is its top shareholder. Nissan holds a 15% non-voting stake in Renault and would see that diluted to 7.5% after the FCA deal, albeit with voting rights. The imbalance between the two has long rankled Nissan, which is by far the larger company. Alliance imbalance Renault had previously angled for a merger with Nissan but has been rebuffed by CEO Hiroto Saikawa. Securing benefits from the merger deal will be important for Saikawa, who is grappling with poor financial performance while he struggles to right the company after the ouster of former chairman Carlos Ghosn last year.