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Junkyard Gem: 1976 Chrysler Cordoba

With engine power way down and a sense of malaise settling over American roads, Detroit (and Kenosha) turned to opulent-looking personal luxury coupes on midsize platforms to lure car shoppers into showrooms. While John DeLorean's Pontiac Grand Prix started it all more than a decade before, one of the best-known of all the rococo personal luxury coupes was the Chrysler Cordoba. Today's Junkyard Gem is an early example of the Cordoba, found in a Northern California car graveyard last fall. The first generation of the Cordoba (1975 through 1979 model years) was built on Chrysler's B Platform, making it a sibling to quite a few of the most legendary Dodge and Plymouth muscle cars of the 1960s. This includes the Charger, Super Bee, Road Runner, Daytona and Superbird. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. While French and Italian cities were very popular for use as American-market car names during the second half of the 20th century, Spain wasn't completely ignored by Detroit. Ford offered the Granada, Cadillac had the Seville, and Chrysler decided to go with the ancient city of Cordoba as the namesake for its new personal luxury coupe. As native espanol mexicano speaker and longtime Chrysler pitchman Ricardo Montalban explains in the 1987 David Letterman interview above (skip ahead to 8:10), the correct Spanish pronunciation is really "CORE-doe-bah" with the emphasis on the first syllable, but Chrysler went with a spelling and pronunciation that was easier for English speakers to deal with. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We can't talk about Ricardo Montalban and the Cordoba without watching at least one of the TV commercials that helped make the early Cordoba such a sales hit and put the term "Corinthian Leather" into everyday American discourse. Sometimes Ricardo described the leather as soft, while the terms rich and fine were applied on other occasions. This car does not have Corinthian Leather, which cost an extra $187 in 1976 (about $1,020 in 2023 dollars). Instead, it has the "Calacia velour" cloth-&-vinyl seat upgrade, which cost just $17 ($93 after inflation). The base seats were done up in "cashmere-like" cloth-and-vinyl.

FCA's SEMA vans: A Ram ProMaster bar and a Mopar'd Pacifica

For this year's SEMA show, FCA created six machines that range from mild to wild, and what we have here are the two mildest examples: a custom Ram ProMaster and an accessorized Chrysler Pacifica. Of the two, the ProMaster is easily the more interesting. It's called the BrewMaster and it's a rolling bar. Get it? View 11 Photos The pub-themed interior has a variety of custom touches, including Mopar neon signs and beer taps with shift-knob handles. The outside gets some conceptual parts as well. The grille loses the crosshair design in favor of a large-font "RAM" badge in the center, similar to the one on the Ram Rebel. It also gets some custom 20-inch wheels and large fender flares to accommodate the wider rubber. The message here: Don't drink and drive, but definitely drive somewhere and drink. The Pacifica has far fewer custom goodies, and, sadly, no Hellcat powertrain, but that means what you see is something you could realistically replicate at a dealer. Called the Pacifica Cadence, this van is a rolling showcase of Mopar accessories. The newest piece is a running board that is designed to look like part of the sheetmetal, as opposed to a tacked-on aftermarket accessory. We'd say it's fairly successful if not super-exciting. View 7 Photos The Pacifica also features loads of other Mopar bits including the roof rack, dog kennel, all-weather floor mats, and wireless charging pad. Aside from the custom wrap and painted wheels, you could outfit your own Pacifica identically using a Mopar catalog. As for the BrewMaster, that might require a bit more custom work. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: FCA, Joel Stocksdale SEMA Show Chrysler RAM Minivan/Van Concept Cars chrysler pacifica ram promaster SEMA 2016

Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study