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Junkyard Gem: 1978 Plymouth Volare Wagon

When it came time for Chrysler to retire the beloved but antiquated Dart and Valiant in the North American market, the Dodge Aspen and its Plymouth Volare twin were introduced for the 1976 model year. While the Aspen is better remembered today (partly because Aspens were in just about every cop TV show for a good decade and partly because Chrysler revived the Aspen name for a few years in the late 2000s), Plymouth's "small car with the accent on comfort" outsold the Aspen for every one of their five model years of production. Here's one of those Volares, a '78 station wagon with the Custom exterior and Premier interior packages, found in a Denver-area car graveyard recently. I thought this car looked very familiar, and it turns out that it spent many years parked in an alley driveway in my Denver neighborhood, next to a Dodge 600 sedan (which is still on the road; I saw it moving under its own power a few weeks ago). Back in the summer of 2020, I shot this photo for an episode of 24 Hours of Lemons Carspotting. Now I wish I'd talked a local Lemons team into offering a few bucks for this Volare, because it's better to race than to get crushed. Detroit went through an accent phase that started with the Volare and then continued with the Cadillac Allante and Oldsmobile Trofeo. The interior in this car still looks pretty good. This wagon has the exact same interior and exterior colors as the one in the Volare brochure that year. It's nicely equipped, with the optional 318-cubic-inch (5.2-liter) V8 and air conditioning (via the distinctive Chrysler V-twin compressor just in front of the carburetor). The base price on this car was $4,195 (about $19,890 in 2022 dollars), while the 318 cost $129 extra ($610 now). The A/C added $484 more ($2,295 today, and you can see how the price tag got bigger in a hurry with low-priced cars back in the 1970s). Believe it or not, a four-on-the-floor manual transmission was standard equipment in the '78 Volare with 318 engine, but I've never seen one so equipped; this car has the usual three-speed automatic. A cheap wagon like the Volare certainly wasn't going to come with a radio at the base MSRP (though a dealer might throw one in to sweeten the deal). This single-speaker, AM-only radio cost $74 extra ($351 in 2022 dollars).

Junkyard Gem: 1983 Chrysler LeBaron Mark Cross Town & Country Convertible

When Lee Iacocca took the helm at the Chrysler Corporation in 1978, the company appeared to be doomed. The company's only modern front-wheel-drive cars either came from Japan or had been developed from Chrysler Europe's Simca operation, inflation was raging, and Middle Eastern conflict a year later sent fuel prices skyrocketing for the second time in the decade. Iacocca secured government loans to keep the company afloat until vehicles based on a brand-new front-drive platform could reach showrooms. Those were the K-Cars, debuting in the 1981 model year, and they saved Chrysler. The LeBaron was the ritziest of the early Ks, and today's Junkyard Gem is an example of the most prestigious LeBaron of 1983, found in a Colorado car graveyard last summer. The cheapest possible 1983 K-Cars were the two-door Plymouth Reliant and Dodge Aries, priced at $6,577 (about $19,959 in 2023 dollars). The 1983 LeBaron Mark Cross Town & Country convertible had an MSRP of way more than twice as much: $15,595, which comes to around $47,327 today. The LeBaron name came from a coachbuilder that Chrysler eventually devoured, and it was applied to the most glamorous Imperial models for decades. The LeBaron didn't become a model name in its own right until the 1977 model year, when a thick coat of bling was slathered onto the midsize Dodge Diplomat. That generation of Chrysler LeBaron stayed in production through the 1981 model year. The Town & Country name goes way back in Chrysler history, too. The very first Town & Country was a woodie wagon—with real wood— that first appeared as a 1941 model. Over the decades that followed, the T&C name was applied to sedans, coupes, wagons and convertibles, some with wood (or "wood") trim and some without, with only wagons getting that designation from 1969 through 1982. Beginning in 1990, the Chrysler Town & Country name went on minivans, and that's where it remained through 2016. The paneling on this car is plastic, but it was more convincing (when new) than most of the fake wood found on Detroit cars of the era. Convertibles made a big comeback for American car companies during the early 1980s, after much wailing and gnashing of teeth over "the last convertible" 1976 Cadillac Eldorado (it wasn't the last convertible you could buy new here, even at the time). The LeBaron convertible went on sale for the 1982 model year, and new drop-top LeBarons remained available all the way through 1995.

Chrysler gets presidential in ads for 200 and 300

Many people are already tired of the candidates in the 2016 presidential race, but Chrysler's new spokesmen are two former Commanders-in-Chief that just about everyone can support – Martin Sheen and Bill Pullman. Sheen had Aaron Sorkin's writing to guarantee he always knew the right thing to say as President Josiah Bartlet on The West Wing, and Pullman fought an alien invasion from a fighter jet as president in Independence Day. Now, these former on-screen presidents help Chrysler sell the 300 and 200 in two new ads. American-est (above) lets Sheen go wild spouting meaningless patriotic aphorisms while slipping in references to the cars' features. Swerve (below) gets a little more directly political by joking about pandering to "nuts" on the fringe during the primary, but the actors still slide in a mention of the vehicles' safety tech. These spots might help Chrysler move a few more units of the 200 before the company impeaches the sedan from the lineup, and the automaker also promises more commercials with Sheen and Pullman in the coming months. We hope Pullman jokes about his fight against aliens in one of the future commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. CHRYSLER PUTS ELECTION YEAR TWIST ON ITS NEW "PRESIDENTIAL" MARKETING CAMPAIGN FEATURING MARTIN SHEEN AND BILL PULLMAN Martin Sheen and Bill Pullman reprise presidential roles in series of television spots "Premium to the People" marketing campaign debuts just in time for President's Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.