2005 Chrysler Crossfire on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Chrysler develops fix for Pacifica PHEV minivan fires

In February, Stellantis recalled 19,808 examples of the 2017 and 2018 Chrysler Pacifica plug-in hybrid minivan due to reports of fires in 12 vehicles. The minivans were manufactured between August 12, 2016, and August 7, 2018. All were parked and turned off when they caught fire; eight of them were plugged in and charging. While engineers worked to isolate the source of the fires, Chrysler advised what's become standard practice in the case of electrical-related fire risks: For owners to park outside away from other objects that could catch on fire. Since then, there have been two more fires in Pacifica PHEVs and the first report of a minor injury because of a fire. Chrysler says it's developed a solution to return the minivan to normal operation and is notifying owners now. The fix is a trip to the dealer to have upgraded software installed for the High Voltage Battery Pack Control Module (BPCM) that manages the 16-kWh lithium-ion battery. Dealers will also inspect the battery pack and replace it if necessary. Of note, Chrysler says it hasn't definitively pinned down the cause of the fires, but it understands the conditions that can lead to the fires. The software's been updated to address these preconditions, the automaker telling Green Car Reports it "has validated its remedy." Owners should continue to park outside and away from structures and refrain from plug-in charging until their vans are fixed, after which they can "resume vehicle operation as outlined in their owners’ manuals." The repair will take from 1.5 to two days; a rental or courtesy car will be provided free of charge.  Stellantis has already begun sending letters to owners. Those with questions can contact their Chrysler dealerships, or get in touch with Chrysler customer service at 800-853-1403 and refer to recall number Z11. They can also call the National Highway Traffic Safety Association (NHTSA) Vehicle Safety Hotline at 888-327-4236 (TTY 1-800-424-9153) and mention campaign number 22V077.   

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.