2004 Chrysler Crossfire Base Coupe 2-door 3.2l on 2040-cars

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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Chrysler recalling 780k minivans over fire risk

Chrysler is recalling 780,000 of its Town & Country and Dodge Grand Caravan minivans from the 2010 to 2014 model years due to the possibility of circuits overheating, which can lead to a fire. Of the 780,000 total vans being recalled, Chrysler estimates that 644,850 are in the US, 106,980 are in Canada, 8,009 are in Mexico, and 20,638 are in other markets. All of the affected vehicles were built between August 25, 2010 and October 31, 2013.
Chrysler's engineers discovered that beverage spills or exposure to moisture (from rain, snow, car washes, and the like) were linked to circuits shorting in the window switch assembly. Short circuits can overheat, and thus, cause a fire.
Chrysler will contact owners and let them know when they may schedule service, at which point, the window switches will be replaced. In the interim, the automaker says that owners may visit their dealers after May 14 to have the switches disconnected.

2018 Chrysler Pacifica Hybrid | Mountain road / fuel economy review

PORTLAND, Ore. — I don't have children, which makes it a wee bit difficult to fully appreciate and evaluate every nuance of the 2018 Chrysler Pacifica Hybrid. I'll leave that to Editor-in-Chief Greg Migliore and any other proud parents at Michigan HQ where the long-term and extremely blue Pacifica resides. However, with an extremely beige Pacifica Hybrid in my driveway this week, I figured I could tackle something that's difficult to fully evaluate in the Mitten State: mountain road driving. You know, that thing families totally care about, right after safety ratings and cupholder count. ... Or not. Again, no kids. Admittedly, putting it through a fuel economy test seems more useful, so I did that too. Now, typically, minivans are huge boxes with a stratospheric center of gravity courtesy a whole bunch of steel, a whole bunch of panoramic sunroof glass, and a whole bunch of air ducting packed into the roof. This leads to a rather tippy driving experience that's exacerbated by a soft suspension intended to provide pillow-like comfort for the kiddos in the back. . This would apply to the regular Pacifica, but the Hybrid, it's different. Stuffed into the area where the Stow 'n Go seats would normally stow and go into, this plug-in hybrid's 96-cell lithium-ion battery pack is smack dab in the middle of the van and quite low to the ground. It's exactly where you'd want to stuff 568 extra pounds to counteract all that weight up high. It also settles that suspension down, resulting in a minivan that feels more buttoned down and poised with minimal rebound over bumps. Body roll is even kept nicely in check. This, despite balloonier, higher-profile tires than what you'd get in a comparable regular Pacifica. The steering could still use just a smidge more effort upon turn-in, but remains more reassuring and engaging than Honda's disappointingly loosey-goosey steering. Throttle response is different in the Pacifica Hybrid as well, providing ultra-smooth and torque-rich electric power delivery reminiscent of an EV. Even when the all-electric range has been depleted, the Pacifica Hybrid continues to feel more like an electric car than one that also has a gasoline engine aboard. It certainly helps that that engine is a smooth 3.6-liter V6 rather than a buzzy four-cylinder bound to make a racket. Unless you really gun the thing, it's difficult to detect when puttering around town or at a steady highway cruise. In total, the Pacifica Hybrid is better to drive.