2004 Chrysler Crossfire / 9800 Miles ! on 2040-cars

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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Sell your own: 1969 Plymouth Barracuda

Looking to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Always the "third" element in Detroit's Big Three, Chrysler and its Dodge, Plymouth and Chrysler divisions, usually played catchup to GM and Ford. However, Plymouth actually arrived to the ponycar segment on time, with its launch of the Valiant-based Barracuda almost on top of Ford's Mustang. That said, the segment became named for ponies, not an aggressive fish. By 1969, the Ford Mustang and Chevy Camaro were becoming bigger and more sophisticated. The Barracuda, by contrast, held on to its essential simplicity. We'd prefer the fastback and a small-block V8, but in the context of 2017 collectible-car values for Mopar, even a Slant Six coupe with unknown mileage might be worth checking out. From the supplied pics, this '69 Cuda looks to be in good condition; if it weren't, the asking price would likely be south of $10,000 – not north. Scarcity's not an issue, so this Barracuda would seem well-suited for the resto-mod treatment (above and beyond the aftermarket hood scoops), while keeping the post-purchase investment as minimal as the original outlay. Chrysler Used Car Buying Buying Guide Ownership Coupe Performance

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.