2004 Chrysler Crossfire on 2040-cars

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Chrysler CEO's brand vision: More products, tech, care and quality

The debut of the Chrysler Airflow battery-electric crossover at the Consumer Electronics Show was meant to be the harbinger of Chrysler's arrival as a 21st-century brand. After four months on the job as brand CEO, former Ford and Honeywell executive Christine Feuell opened up on her vision for the Pentastar in interviews with Automotive News and The Detroit News. When Stellantis asked each of its 14 brand chiefs for one word to describe their intentions, Feuell's word was "transformation," that overhaul seeing Chrysler become the mothership's "startup brand." The obvious sum of those two intentions is more technology, the good news about them is that there will be more product, the best news about them is that there will be more quality. The Airflow is said to arrive by 2025. Chrysler's two current products, the Pacifica/Voyager minivan and 300 sedan, will be replaced by new offerings that serve those same two segments but that are "a vast departure from what's in the market today." Beyond these three nameplates, visitors to Chrysler dealer lots will be able to choose from "a number of brand-new products that don't exist today." We'll guess there'll be one or two more crossovers in addition to whatever else comes, since that form factor hasn't begun to run out of steam. A couple more family conveyances after the Airflow would cement the Auburn Hills automaker as the people-hauler arm of Stellantis' U.S. quartet. We're told to expect something "in the largest segment," in TDN's words, but we're not certain if "largest" refers to the segment size or vehicle size.   Naturally, these transports will be electric, Chrysler aiming to be all-EV by 2028. Feuell said the Pacifica Hybrid has been able to poke its nose into a demographic of tech-friendly buyers, specifically, diverse millennial females with higher incomes. She wants to expand on that success, becoming an attractive option to families with a fair bit of disposable income — you know, Tesla buyers. Assuming she can translate her vision into good product, those shoppers will find in Chrysler "clean mobility, seamless technology," and unexpectedly rewarding ownership experiences.

FCA's European boss quits after losing out as Marchionne's replacement

MILAN — Fiat Chrysler's European boss has quit, adding to the problems facing new CEO Mike Manley, who must deliver on promises to boost production of SUVs and catch up with rivals in electric cars. Jeep division head Manley was named on Saturday to succeed Chief Executive Sergio Marchionne, one of the auto industry's most tenacious and respected leaders, who fell seriously ill after suffering complications following surgery. It emerged on Monday that Alfredo Altavilla, head of Fiat Chrysler's business in the Europe, Middle East Africa had resigned, according to a source with knowledge of the matter. He had been a rival for the top job along with Manley and Chief Financial Officer Richard Palmer. It's another complication to new CEO Manley's task of executing his predecessor's plan to keep the world's seventh-largest carmaker competitive in the absence of a merger. Marchionne had been due to step down next April, so the market reaction was limited on Monday. The shares initially fell more than 5 percent, but then pared some losses and were down 2.4 percent by 0930 GMT. "The downside may be modest, at least in the next 12 months. But long-term concerns will build — Marchionne ran FCA in a command and control style, with constant firefighting measures," said Bernstein analyst Max Warburton. Fiat Chrysler Automobiles (FCA) said British-born Manley would pursue the strategy that Marchionne outlined last month. FCA has pledged to increase production of sport utility vehicles and invest in electric and hybrid cars to double operating profit by 2022. It also unveiled bold targets for Jeep, which has become FCA's ticket to creating a high-margin brand with global appeal. Reviving struggling brands Analysts said that choosing Manley, 54, under whose watch Jeep's sales surged fourfold, sent a clear message that FCA was staying on course and would keep the Jeep brand at the heart of its growth plan. "Manley knows that his primary focus is on execution and that, already, he has a strategy into which his team has bought," said George Galliers, an analyst at Evercore ISI. "There is no reason the 2022 plan cannot be executed." Under Manley, the company is expected to sharpen its focus on revamping individual brands, including ailing Fiat in Europe, Chrysler in the United States and Alfa Romeo, which has yet to turn a profit despite multibillion-euro investments.

Last call for Chrysler 300C, Dodge Charger, Challenger: Get your orders in by July 31

We’ve known for a while that the Dodge Challenger and Charger, along with the Chrysler 300C, were going away, and we now have a production end date for the long-running trio of big cars. Earlier this week, we learned that the order books for all three will close at the end of July, ahead of closing production at the end of the year. The 300C has been around since the 2005 model year and has been on sale relatively unchanged since 2011. Chrysler has updated the powertrain choices and technology over the years, but the car we see on sale today is nearly identical to the car we first saw when President George W. Bush was in office. Though it shares a platform and some underlying engineering with the Dodge Charger and Challenger, Chrysler hasnÂ’t gone to the lengths that Dodge did to give the 300C a proper sendoff. Dodge pulled out all the stops with its large cars, offering a series of “Last Call” models highlighting the carsÂ’ power and history. That said, Chrysler did release a limited-production 300C for 2023 that offers a 6.4-liter Hemi V8. ItÂ’s held to 2,000 units and doesnÂ’t have the swagger that DodgeÂ’s cars bring, but there are a few reasons to be excited about the final 300C. With 485 horsepower and 475 pounds of torque on tap, the car can reach 60 from a standstill in 4.3 seconds and run the quarter mile in 12.4 seconds. Those are serious numbers for any car, let alone one that feels like a Barcalounger on wheels. Other upgrades for the final 300C include a 3.09 limited-slip differential, an active exhaust system, and active suspension. If the 300C speaks to you in a way that other rolling sofas donÂ’t, itÂ’s likely too late to grab a limited-production car, but Chrysler is offering the standard 300 — for now.