2004 Chrysler Crossfire on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Fiat Chrysler patent shows a turbocharged inline-six engine

The rumor that Fiat Chrysler is developing an inline six-cylinder surfaced on Allpar more than a year ago. In a follow-up report in December last year, Allpar tapped its sources to add more information, like the codename "Tornado" and the plan for the turbocharged motor to replace the 5.7-liter Hemi V8. Even so, it only made sense to speak of the engine as a rumor at the time. Now we have our first bit of circumstantial evidence, Mopar Insiders having found a patent issued to FCA that uses drawings of an inline-six to describe a system for tracking elements in exhaust gases in a turbocharged inline-six. FCA applied for the patent on November 1, 2017, the U.S. Patent and Trademark Office granted it April 2, 2019. As with everything else in a patent application, the drawing cannot be an accident. The U.S. PTO granted two other engine-related patents to FCA on March 19 and April 2 this year, and FCA used drawings of a V6 in both of those applications. The December Allpar report presumed one version of the Tornado engine would get a single, twin-scroll turbo and slot into service with Chrysler, Dodge, Jeep, and Ram. Another version with twin turbos, and perhaps revised heads, could do time with Alfa Romeo, Maserati, and perhaps SRT. Mopar Insiders doesn't break down turbo count, but cites its sources as revealing an output range of 360 horsepower up to 525 horsepower. FCA's E-Booster technology, originally mentioned as a way to help a revived Alfa Romeo 8C get 700 hp, will enable larger turbos on performance versions of the Tornado I-6. E-Booster electrifies some aspect of the turbocharger — FCA hasn't got into the details yet — to eliminate lag while providing 25 percent more power. Mopar Insiders' output figures would give the engine long enough legs to replace the 3.2-liter and 3.6-liter Pentastar V6s, as well as the 5.7-liter Hemi V8. The site said the Tornado will also replace the canceled 7.0-liter Banshee V8. The 3.0-liter Tornado Global Medium Engine Turbocharged 6 (GME T-6), based on the Hurricane 2.0-liter GME four-cylinder (GME I-4), is expected to go into FCA products around the world. We'll wait to see how the PSA merger might affect allocation. Displacement will come in a hair below three liters so as to avoid tax thresholds in certain countries, and it was said engineers were trying to keep the inline-six no more than three inches longer than the 2.4-liter Tigershark four-cylinder.

2017 North American Car, Truck, and Utility Vehicle of the Year finalists revealed

The finalists for the 2017 North American Car, Truck, and Utility Vehicle of the Year were announced Tuesday at AutoMobility LA ahead of the 2016 LA Auto Show. Approximately 60 judges, including Autoblog's editor-in-chief Mike Austin, evaluated over 40 vehicles and named three models as the finalists in each category. The award for the Utility Vehicle of the Year is new for 2017 and separates SUVs, crossovers, and minivans from pickup trucks. The finalists are: Car of the Year: Chevrolet Bolt Genesis G90 Volvo S90 Truck of the Year: Ford F-Series Super Duty Honda Ridgeline Nissan Titan Utility Vehicle of the Year Chrysler Pacifica Jaguar F-Pace Mazda CX-9 The winners for the 24th annual NACTOY awards will be named on January 9 at the Detroit Auto Show. Related Video: Chevrolet Chrysler Ford Honda Jaguar Mazda Nissan Truck Crossover Minivan/Van SUV Electric Luxury Sedan north american car of the year NACTOY