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Ferrari stock demand exceeding supply

As with the Ferrari cars, so it is with shares in the company's initial public offering: When Ferrari has a limited quantity of something to sell, demand far outstrips supply. Investors told banks weeks ago that bids for the $1 billion in stock – up to 18.89 million shares – would exceed the number of shares available over the entire expected range of $48 to $52. Ten percent of the company is going on the block' Bloomberg reports that the books close on the IPO on Monday at 4:00 pm. The final price will be set on Tuesday, and trading will begin Wednesday under the ticker symbol RACE on the New York Stock Exchange. Piero Ferrari, the son of Enzo Ferrari, will hold onto the ten-percent stake he currently has in the company. Fiat Chrysler will disburse the final 80 percent to its investors sometime in 2016. In combination with spinning Ferrari off from its parent company next year, the share sale is expected to put $4 billion into Fiat Chrysler coffers, which will be used to help fuel the growth of Alfa Romeo, Jeep, and Maserati. Assuming all goes to plan, Bloomberg says Ferrari will be valued at roughly $12 billion, a number $1 billion greater than the valuation Fiat Chrysler CEO Sergio Marchionne put on Ferrari earlier this year and higher than the brand's own internal assessment. Related Video:

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Chrysler Airflow EV concept gets new duds for New York

Chrysler's Airflow electric crossover returned to the stage in New York Wednesday in a new exterior finish as Chrysler's development engineers creep closer and closer to their goal of taking the brand all-electric by 2028. The brand's first electric vehicle is due by 2025, and some variant of this definitely-not-a-revived-Celine-Dion-era-Pacifica-crossover thing is likely to be it.  This version of the Airflow is dubbed "Graphite" and is the iteration Chrysler teased ahead of the show, but as we expected, not much of substance has really changed. Perhaps that's because this concept isn't yet particularly substantial. That's the beauty of an EV; once you have the basic design nailed down, the rest is really just an elaborate Lego project. Chrysler's builders are evidently still hard at work putting together a final product that lives up to the initial hype and range target of 400 miles on a charge.  In the meantime, the design team has been tweaking the looks. As we saw in the teaser, the updated Airflow gets a new grille design with a thin light bar at the Airflow's nose and acute beneath flanking the headlights forming a symmetrical pair of lightning bolts (gee, d'ya suppose it's electric?) aimed at the car's nose. The lower fascia appears a bit more sharply defined too, but it could just be the lighting.  The updates to the exterior are repeated inside on the wheel and dash, which have also had their colors inverted from the concept we saw at CES. Some of the interior details have also been tightened up from what we can see here. The selector dial on the center console appears to be more compact, as does the primary infotainment screen (though again, that could be a trick of the "photography"). The secondary display beneath the main infotainment screen has also been eliminated. We're guessing those controls have either been integrated into the main screen or as touch-sensitive elements hidden in the glossy plastic where the screen once was. The same was done to the steering wheel controls, it seems.