1977 Chrysler Cordoba on 2040-cars

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The current state of Chrysler: 10 questions with CEO Chris Fuell

In case you missed it, Chrysler is still a happening item. The V8-powered 300C was a hit when it was revealed last year, selling out in mere hours. The Pacifica minivan is a rocking family bus, and there are some concepts floating around, too. That said, it’s been a minute since we sat down with Chrysler to see whatÂ’s new.  CEO Christine Fuell — known as Chris — has been on the job since 2021. To get a sense of where she thinks the company is now and where itÂ’s headed, we sat down with Fuell at last week's Chicago Auto Show for a one-on-one chat. From jokes about a Pacifica Hellcat to where Chrysler stands on controversial post-purchase subscription services, we take a look at what Fuell and Chrysler are up to. Read on below for the Q&A. Autoblog: WhatÂ’s the future for the Pacifica name plate? Fuell: Pacifica's the hero of the brand, and as we look toward the future, we want to make sure that Chrysler is known not just as a minivan brand, but a brand that makes minivans. We created the segment nearly 40 years ago. Autoblog: Is more electrification a path that you see for a minivan in the future? Fuell: It certainly is a natural progression Â… migrating to full electrification in the minivan is just kind of the natural next step. We made a commitment to fully electrify the portfolio by 2028, and so, every new product that we launch between now and then will be exclusively a battery electric propulsion system. Autoblog: Everybody likes to joke about the Pacifica Hellcat, but with electrification Â… ? Fuell: You can put some interesting tuning experiences in a minivan. Not saying that we would, but itÂ’s possible. Autoblog: Concerning the Chrysler 300C that sold out instantly, does it give you any pause in that journey to electric in seeing how rabid people are about this really cool V8 sedan? Fuell: In terms of the popularity of a V8, when you're going down this path of clean mobility, it can create a bit of a dichotomy in terms of what the brand really stands for. But at the end of the day, the 300 was a very important product to the brand when it launched in 2005. It set a tremendous trend for not only design but attracted a lot of new customers to the brand that we hadn't seen before and, so we wanted to send it off in a real respectful celebration.

Automakers are putting pancakes in your car, when all you want is a parking spot

The Dashboard Act was introduced June 24 in Congress by Sens. Mark Warner, D-Va., and Josh Hawley, R-Mo. Its name notwithstanding, it isn’t about cars. Rather, “Dashboard” is an acronym for “Designing Accounting Safeguards to Help Broader Oversight and Regulations on Data.” The purpose of the act is to make sure that companies disclose to consumers how their data is being used by companies like Facebook and Google — how their data is being monetized. Oddly enough, the Dashboard Act does have something to do with automotive companies, too. Why? Because OEMs have determined that people have plenty of time on their hands when driving — much of which is just sitting in traffic (according to the 2018 INRIX Global Traffic Scorecard, U.S. drivers sit for an average of 97 hours last year). So what better thing to do than shop? And presumably, like credit-card companies, theyÂ’re benefiting from facilitating commerce. Coincidentally, also on June 24 FCA announced it is launching Uconnect Market, an in-vehicle commerce platform. Explained Alan DÂ’Agostini, FCA's global head of connected services, “Our customers live busy lives, and our goal with the Uconnect platform is to provide an advanced portfolio of services to make their daily drive more convenient, productive and enjoyable. “This is why we are launching Uconnect Market, as we continue to ramp-up our connectivity efforts around the world with the goal of having all new FCA vehicles connected by 2022.” Uconnect Market, which will begin rolling out this year, allows people to buy things like DominoÂ’s Pizza and Shell gasoline and make reservations through Yelp via the touchscreen in the vehicle. This is similar to GMÂ’s Marketplace, which it introduced at the end of 2017. This allows you to order from ApplebeeÂ’s, Starbucks, TGI Fridays, ExxonMobil, Wingstop, and even book travel on Priceline.com. And in keeping with the third company in the Detroit Three, Ford offers the Amazon Alexa App, which provides a variety of functions from controlling smart devices in oneÂ’s home to, for Amazon Prime members (of which there are estimated to be more than 100 million in the U.S.), ordering organic kale from Whole Foods. All through your dashboard. Earlier this year at the Mobile World Congress in Barcelona, BMW Group introduced “BMW Natural Interaction,” a system that combines voice, gestures and even gaze to interact with the vehicle.

Chrysler recalls 350k vehicles over ignition switches

Chrysler has announced a recall covering 349,442 vehicles due to ignition switches that can either become stuck or move without warning. All of the affected vehicles are from the 2008 model year, and were built before May 12, 2008.
The automaker has learned that ignition keys on some vehicles "may not fully return to the 'ON' position after rotation to the 'START' position during engine-startup," the company said in a statement. Additionally, "an ignition key may not fully return to the 'ON' position after rotation to the 'START' position and may inadvertently move through the 'ON' position to 'ACCESSORY' or 'OFF.'"
Chrysler says it is unaware of any related injuries, and notes that while reduced braking, engine or steering power is possible in such instances, the airbags are not affected. The later stands in contrast to General Motors' recent rash of high-profile recalls, and it's an important distinction that Chrysler (understandably) felt necessary to call out in bold print in its press release.