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Jeep Cherokee faces on-sale delay

A report in The Wall Street Journal looks at some of the obstacles to the 2014 Jeep Cherokee that go beyond its mootable yet "very contemporary" looks, almost all of them based on Fiat's financial position. Starting with that sheetmetal, in defense of it SRT president Ralph Gilles and Jeep design head Mark Allen said they wanted to "make sure the design still looks modern five years from now."
The WSJ piece doesn't cite longevity as a factor, instead saying that its features originated in a design for an Alfa Romeo, the transformation into a Jeep design meant allowing Chrysler get it to market more quickly and save "hundreds of millions of dollars" in engineering.
The need for Fiat to save money while it weathers the European situation has cut budgets for development, engineering and the pace of retooling the Toledo, Ohio plant to build the Cherokee. In a familiar case of snowballing at work, among the effects will be pushing back the Cherokee's volume sales date and delaying updates to some of Chrysler's other products.

A Chrysler LeBaron Town & Country with 12,000 miles is up for auction

A hundred years ago, the LeBaron name was among America's top luxury nameplates, so when we heard that auction house R.M. Sotheby's was auctioning one off, we immediately thought of one of the coachbuilt Imperial-branded classics that competed with the highest-order Gatsby-era Cadillacs and Lincolns. What we found instead, however, was arguably even better. It's a 1985 Chrysler LeBaron Town and Country convertible, the one most of us know from when "Back to the Future" was still in theaters, complete with faux wood paneling. This has strong nostalgic value, especially as one of my best grade-school friends' mom had one, and I always felt like a celebrity to get picked up from school with the top down. While the LeBaron name may have fallen from grace by then, becoming the entry-level Chrysler offering, the T&C droptop was the most glamorous of the midsize K-cars. Did the Plymouth Reliant or Dodge Aries have acres of plastic timber applique on their flanks and four words (five if you count "Le" as its own) in their model names? Hell no. It may have been powered by a 2.6-liter Mitsubishi Astron engine, but the front-driver was pure Americana. K-cars were as common in the 1980s as RAV4s are today, and the K platform was largely responsible for saving Chrysler from bankruptcy. Nothing from Ford, GM, Germany or Japan came close, then-CEO Lee Iacocca said, and, "If you can find a better car, buy it!" he would threaten. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beyond that, the LeBaron was the steed that carried Neal Page and Del Griffith cross-country in time for Thanksgiving dinner in Planes, Trains and Automobiles. Esteemed LeBaron T&C owners counted Iacocca himself, Frank Sinatra (a wagon, even!), and if George Costanza is to be believed, Jon Voight. For a car that sold over 2 million examples, the "wood"-sided Town and Country convertible variant was rare. Chrysler made only 1,105 of them, and this particular example has a claimed 12,345 miles on the clock. The color is gold, Jerry, gold! And given what we known in hindsight about their build quality, you're not likely to find a better one. According to its CarFax report, the LeBaron was purchased new in Vermont, where it resided until 2004 when it was sold to a new owner in West Virginia. Five years later, it made its way to a dealer in Utah.

2017 Chrysler Pacifica videos detail features and hybrid tech

In a new video, Chrysler put a few designers and engineers in front of the camera to discuss the behind-the-scenes work on the 2017 Pacifica that was revealed at the Detroit Auto Show on Monday. They take a closer look at some of the details that went into the new minivan, like getting the occupants seated lower down in the vehicle, the fact that the hybrid Pacifica takes about two hours to fully recharge on a Level 2 charger, the eight-passenger seating, and the "Are We There Yet?" app for kids to let them know how much longer it is to grandma's house. Sure, dismissing the Town & Country name to reboot Pacifica has drawn plenty of attention. Nevertheless, based on the our first impressions of seeing it in person and crawling around it at the Detroit Auto Show, and the terrific notes struck by Chrysler's recent product, this has the potential to be a really good minivan. Chrysler also revealed its first marketing spot for the Pacifica. Having come out with a cool looking minivan, the brand guys decided to have fun with an anti-buzzword, anti-curated, anti-viral two-minute spot called Real Life that plays up the anti-cool you would normally associate with the family school bus. You can watch that in the video above, and check what the engineers and designers have to say in the videos below. The Town & Country is dead. Long live the Pacifica. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Chrysler via YouTube [1], [2], [3], [4], Carscoops Design/Style Green Marketing/Advertising Chrysler Minivan/Van Hybrid Videos chrysler pacifica