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4 ways FCA-PSA merger could be a plus

DETROIT — In a merger deal announced overnight, Fiat Chrysler stands to gain electric vehicle technology while PSA Peugeot Citroen could benefit from a badly needed dealership network to reach its goal of selling vehicles in the U.S. The merger would create the world's fourth-largest automaker with a combined market value of around $50 billion. Neither company would comment. Experts say the two automakers will be able to share car, SUV and commercial vehicle designs, helping each other fill weaknesses and share costs that will make them a strong global player. "We view the combination of these two companies as reasonable given global competition, high capital intensity, and industry disruption from electrified powertrain as well as autonomous technologies," Morningstar analyst Richard Hilgert wrote in a note to investors. Here are four areas that could be crucial to the two automakers' success: Technology For years, Fiat Chrysler has lagged its rivals in electric vehicle technology, with its former CEO once trying to discourage people from buying its only fully electric car in the United States, the Fiat 500E, because he lost money on each sale. The company has made progress on gas-electric hybrids and may have plans for more fully electric vehicles, but PSA has valuable technology that FCA can use, said Navigant Research analyst Sam Abuelsamid. Peugeot was relatively late to the electric vehicle game but is now working fast to catch up, notably with fellow French rival Renault. CEO Carlos Tavares has made a point of stressing the company's need to adapt to changing technology at car shows and earnings calls. Last year he announced plans to offer 40 electric models across its lineup by 2025. "Electrification hasn't been a huge part of their play up until now," Abuelsamid said. "Between the two of them, I think they could generate some scale for whatever they're doing, sharing component costs, development costs across electrical platforms," he said. More electric vehicles also would help FCA meet pollution and fuel economy regulations in Europe. As far as autonomous vehicles, neither company is among the leaders, Abuelsamid said. But that's a technology that's years into the future, giving them time to share the huge expenses and catch up together. FCA also has alliances with other companies such as Google spinoff Waymo that could bring autonomous vehicle technology to the market when ready, Abuelsamid said.

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Pair of 1970 Plymouth Superbird barn finds hits eBay

Here are a couple noteworthy barn finds for sale right now on eBay: a pair of 1970 Plymouth Superbird muscle cars, found with their giant rear wings, retractable headlights and 440 Super Commando V8s apparently perfectly intact after being stored for decades in a garage in Maine, with their condition reportedly "very good for 40 years of dry storage." In his lengthy writeup, the seller notes the short-lived, modified Road Runner is "One of the most collectible muscle cars with one of the most incredible automotive Aerodynamic (sic) designs in automotive history." The Superbird, which saw only one production year, is approaching its 50th anniversary, with their values expected to soar, he notes. The seller explains that he learned about the Superbirds after he purchased his own blue Superbird from the Owls Head Transportation Museum auction in Maine in August for $187,000. "Just after I won the blue 1970 Super Bird with white bucket seat interior a man approached me and sat down next to me and stated he has 2 Super Birds in storage that he has owned for the last 40 years," he wrote on his listing. "He told me he purchased them from the original owners." One was B5 blue with white bucket seats, just like the one he'd just purchased. The other was Alpine White with black bucket seats. According to the back story, both cars were originally sold off the lot in 1970 at Blouin Chrysler Plymouth Dodge in Augusta, Maine, and the man who'd been keeping them in his garage said he knew both of the original owners, having purchased both cars from them around 1978. The man, who is reportedly a Mopar expert, kept them both registered until 1985 and 1987, with the registration stickers still intact on the windshields, then prepared both for storage, putting straight antifreeze in the motors and filling the cylinders with lubricating oil. Both cars are currently being stored in a garage in Massachusetts. The Alpine White Superbird has 42,497 miles on it. The highest of 84 bids as of this writing was $135,000. The blue version has just 27,416 miles on the odometer, with the highest of 93 bids at $151,100. Both were updated with Pioneer cassette decks that the seller says "are classics in themselves." The seller also notes he hasn't tried to get either car started but that both motors turn freely and that the head and taillights all work. Bidding ends Sept. 27.