1997 Chrysler Concorde Lx Sedan 4-door 3.5l. Great Condition And Low Miles! on 2040-cars

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A Chrysler LeBaron Town & Country with 12,000 miles is up for auction

A hundred years ago, the LeBaron name was among America's top luxury nameplates, so when we heard that auction house R.M. Sotheby's was auctioning one off, we immediately thought of one of the coachbuilt Imperial-branded classics that competed with the highest-order Gatsby-era Cadillacs and Lincolns. What we found instead, however, was arguably even better. It's a 1985 Chrysler LeBaron Town and Country convertible, the one most of us know from when "Back to the Future" was still in theaters, complete with faux wood paneling. This has strong nostalgic value, especially as one of my best grade-school friends' mom had one, and I always felt like a celebrity to get picked up from school with the top down. While the LeBaron name may have fallen from grace by then, becoming the entry-level Chrysler offering, the T&C droptop was the most glamorous of the midsize K-cars. Did the Plymouth Reliant or Dodge Aries have acres of plastic timber applique on their flanks and four words (five if you count "Le" as its own) in their model names? Hell no. It may have been powered by a 2.6-liter Mitsubishi Astron engine, but the front-driver was pure Americana. K-cars were as common in the 1980s as RAV4s are today, and the K platform was largely responsible for saving Chrysler from bankruptcy. Nothing from Ford, GM, Germany or Japan came close, then-CEO Lee Iacocca said, and, "If you can find a better car, buy it!" he would threaten. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beyond that, the LeBaron was the steed that carried Neal Page and Del Griffith cross-country in time for Thanksgiving dinner in Planes, Trains and Automobiles. Esteemed LeBaron T&C owners counted Iacocca himself, Frank Sinatra (a wagon, even!), and if George Costanza is to be believed, Jon Voight. For a car that sold over 2 million examples, the "wood"-sided Town and Country convertible variant was rare. Chrysler made only 1,105 of them, and this particular example has a claimed 12,345 miles on the clock. The color is gold, Jerry, gold! And given what we known in hindsight about their build quality, you're not likely to find a better one. According to its CarFax report, the LeBaron was purchased new in Vermont, where it resided until 2004 when it was sold to a new owner in West Virginia. Five years later, it made its way to a dealer in Utah.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.