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Chrysler museum to open one last time on June 8

Due to a lack of funding, Chrysler closed the doors to its Walter P. Chrysler Museum in Auburn Hills, MI back in December, but it sounds like the facility will be open next month for one last hurrah. According to a report in the Detroit Free Press, the Chrysler Museum will be open to the public one last time on June 8 for the annual Chrysler Employee Motorsport Association car show.
While the car show will take place in the museum's parking lot from 9:00 AM until 4:00 PM on June 8 with a theme dedicated to muscle cars past and present, all attendees will be able to be among the last people to tour the museum - with free admission. The museum is known for housing some of the more important production and concept cars from Chrysler's history. Check out the car show's flyer for more information.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

The Plug-In Hybrid Chrysler Pacifica | Translogic 212

Unless you've been living under a rock, you probably know that minivans have a bit of a rep for being uncool. The poor minivan has been relegated to that of a tool solely intended to get kids to and from soccer games. Here at Autoblog, we're already proponents of the minivan for its incredibly utility and under-the-radar, nearly hipster-like ironic coolness. This year, the good folks at Chrysler are working to change the soccer-mom stereotype by giving its people-hauler a much needed injection of style, lots of new tech, and a plug-in hybrid option in the form of the new Pacifica. Translogic host Jonathon Buckley sat down with Matt McAlear, Senior Manager of Chrysler Brand Product Marketing to discuss how Chrysler went from inventing the segment all the way back in 1984 to reinventing it in 2016. Matt explains that not only is the Pacifica "...the first hybrid in the minivan segment," but it's alsm one of the most functional hybrids available. With room for 7 passengers plus cargo and 30 miles of all-electric range, the features on the van are nothing to scoff at. After the chat, Bucko takes the minivan to someone who will be able to appreciate it even more than him, a mom of two. Click here to find more episodes of Translogic Click here to learn more about our host, Jonathon Buckley