2006 Chrysler 300 C Srt8 Sedan 4-door 6.1l on 2040-cars

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Chrysler Q3 profits surge to $611M but per-unit profits trouble

Chrysler Group has announced its third-quarter financial results a little later than its crosstown rivals at General Motors and Ford, but the company has reason to celebrate thanks to strong numbers across the board.
The biggest attention-grabber from the automaker is that its net income was up 32 percent in the third quarter to $611 million, compared to $464 million over the same period last year. Modified operating profit was also strong at $946 million - a 10 percent gain. Furthermore, net revenue grew as well to $20.7 billion - 18 percent higher Q3 2013.
Growing sales pushed the strong financials. Chrysler Group sold about 711,000 vehicles worldwide for the quarter, up 18 percent from a year ago. Things looked especially good in the US, where its market share grew to 12.3 percent, versus 11.2 percent in Q3 2013.

2015 Chrysler 200 nets 10,000 orders in first day

Chrysler is having a "crazy impressive" launch for its 2015 200, claims company spokesperson Rick Deneau. Within the first two days of opening the order books, the Pentastar took over 17,000 requests for its swoopy new family sedan - 10,000 of them in the first day. The company says that's enough to keep its Sterling Heights, MI, factory running at full capacity through mid-July.
Deneau tells Autoblog that the last time he saw such an immediate popularity for a model was when Ram launched its 1500 EcoDiesel pickup. That truck sold out of its initial order allocation in just three days earlier this year. As you'd expect, "most of these are dealer orders," Deneau admits. In other words, they're not necessarily coming at the behest of individual customer, but that's standard operating procedure as dealers look to fill up their showrooms.
For the moment, it's too early to know which trim or engine will prove most popular in the new 200. At present, most of the ordered models are highly optioned. That's normal for a new vehicle launch, as early adopters tend to want all the bells and whistles and dealers want to show off their new stock by putting their best foot forward.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.