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Chrysler earns $1.7B in 2012, revises product plans for US

Wed, 30 Jan 2013

Hot on the heels of Ford's earnings announcement for the year that was, Chrysler today reported a 2012 net income of $1.7 billion, up substantially from the comparatively minuscule $183 million profit earned in 2011 when it repaid its US government loans.
Chrysler's good year ended with an excellent fourth quarter that saw net income rise 68 percent from $225 million in 2011 to $378 million. Where are all those extra earnings coming from? Market share, which Chrysler saw increase to 11.4% last year on sales of 1.65 million vehicles. In fact, the Auburn Hills, MI-based automaker out-paced the industry's market growth of 13 percent last year with sales up 21 percent for the year.
The company also revealed an updated product plan for its Chrysler Group and Fiat brands that looks all the way out to 2016. It's an updated version of the plan introduced in 2009 shortly after Fiat took control of the American automaker, and includes such new additions as an Alfa Romeo model, likely the 4C, to be introduced in the US this year, as well five more Alfa models by 2016. Likewise, Fiat will be growing by an additional seven models in the coming few years.

Junkyard Gem: 1977 Chrysler Cordoba with Corinthian Leather

Mon, Jul 25 2016

The Chrysler Cordoba has become emblematic of an era full of underpowered, overdecorated Detroit land yachts, stuffed with plasticky heraldic crests and allusions to classy European vacation destinations. In fact, the 1975-1979 Cordoba was a pretty decent car by the standards of Malaise Era America, based on the same well-proven (if increasingly antiquated) platform used by the '69 Charger and the Plymouth Superbird, and it sold like crazy. Of course, what we remember these days is the name of the optional leather upholstery used in the Cordoba. Yes, soft ( not rich) Corinthian leather, which was a brilliant marketing name given to a cheap grade of leather from Newark, NJ. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Naturally, we must now watch the 1975 TV commercial that started it all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Corinthian Leather jokes began quite soon after the Cordoba went on sale, as we can see in this 1980s Ricardo Montalban interview. This car, which I photographed a couple of weeks ago in a San Francisco Bay Area self-service wrecking yard is completely used up, and it shows signs of having spent a good decade or two abandoned in a field somewhere. Still, from the purple paint to the once-snazzy "leather" landau roof (note the molded-in stitches) to the "golden" (plastic, in fact) Cordoba medallions on the taillights, door panels, and steering wheel, the Cordoba was the closest thing to the "Super Fly" Cadillac you could buy new from Detroit. This one has the LA-series 360-cubic-inch V8 engine, which made 155 horsepower. That's 23 fewer horses than the weakest engine you can get in the US-market 2017 Toyota Camry... but try getting a Camry with soft Corinthian Leather! Related Video: Featured Gallery Junked 1977 Chrysler Cordoba View 32 Photos Auto News Chrysler Automotive History question of the day malaise era chrysler cordoba

Junkyard Gem: 1950 Chrysler Windsor Club Coupe

Tue, May 8 2018

In 1950, shoppers in Chrysler showrooms had a choice between the low-end Royal, the midgrade Windsor, and the top-of-the-line New Yorker. This 1950 Windsor coupe managed to outlast nearly all of its contemporaries, finally coming to a halt in a wrecking yard just outside of Chicago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. I stopped by this yard, Ashley's U-Pick-A-Part in Joliet, while I was working at the 24 Hours of Lemons Chicago race. When it comes to junkyard ambience, this one is nearly impossible to top (though Martin's Salvage in northeastern Colorado comes close), especially given its location: right across the street from the now-closed Joliet prison, best-known for its role in the opening sequence of " The Blues Brothers." Set on the grounds of an ancient, decaying factory, a large part of Ashley's inventory lives indoors in Rust Belt splendor. The star of the Chrysler section, this '50 Windsor has a place of honor and sits separate from your humdrum Avengers and Grand Cherokees. Because this is the Upper Midwest, the floors are more air than metal and big bites out of the rest of the car have been inflicted by the Rust Monster. Note the airbags inside the coil springs. The interior has long since been gutted, probably to live on in other, less rusty early-1950s Chrysler cars. The Windsor— and the body number makes it clear that this car did start life as a Windsor— came with a 251-cubic-inch Chrysler flathead six-cylinder engine. The New Yorker had a straight-eight flathead. V8s weren't available in Chryslers until the advent of the Hemi V8 the following year. This car may have had many engine swaps during its lifetime, but we have no way of knowing the details. Atop the rust and body filler, some lovingly applied stenciled-on flames. Someone felt proud of this car, even at the very end. Related Video: Featured Gallery Junked 1950 Chrysler Windsor in Illinois wrecking yard View 20 Photos Auto News Chrysler Automotive History Coupe 1950s