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Chrysler 200 subtitles performance in latest round of advertising

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.
Airing for the first time during's NFL broadcasts, these four commercials for the 2015 Chrysler 200 were produced by Wieden + Kennedy Portland - the same advertising firm that created the now-legendary Eminem spot for the last-generation 200.
Each clip in the "Ready to Take on the World" campaign highlights a different aspect of the American sedan and is narrated in Japanese, German or Swedish - each with English subtitles - associating the 200's Japanese level of quality, German performance and Swedish safety standards. But while the clips are ostensibly set in Japan, Germany and Sweden, Automotive News reports that they were actually filmed at home in the US.

FCA's European boss quits after losing out as Marchionne's replacement

MILAN — Fiat Chrysler's European boss has quit, adding to the problems facing new CEO Mike Manley, who must deliver on promises to boost production of SUVs and catch up with rivals in electric cars. Jeep division head Manley was named on Saturday to succeed Chief Executive Sergio Marchionne, one of the auto industry's most tenacious and respected leaders, who fell seriously ill after suffering complications following surgery. It emerged on Monday that Alfredo Altavilla, head of Fiat Chrysler's business in the Europe, Middle East Africa had resigned, according to a source with knowledge of the matter. He had been a rival for the top job along with Manley and Chief Financial Officer Richard Palmer. It's another complication to new CEO Manley's task of executing his predecessor's plan to keep the world's seventh-largest carmaker competitive in the absence of a merger. Marchionne had been due to step down next April, so the market reaction was limited on Monday. The shares initially fell more than 5 percent, but then pared some losses and were down 2.4 percent by 0930 GMT. "The downside may be modest, at least in the next 12 months. But long-term concerns will build — Marchionne ran FCA in a command and control style, with constant firefighting measures," said Bernstein analyst Max Warburton. Fiat Chrysler Automobiles (FCA) said British-born Manley would pursue the strategy that Marchionne outlined last month. FCA has pledged to increase production of sport utility vehicles and invest in electric and hybrid cars to double operating profit by 2022. It also unveiled bold targets for Jeep, which has become FCA's ticket to creating a high-margin brand with global appeal. Reviving struggling brands Analysts said that choosing Manley, 54, under whose watch Jeep's sales surged fourfold, sent a clear message that FCA was staying on course and would keep the Jeep brand at the heart of its growth plan. "Manley knows that his primary focus is on execution and that, already, he has a strategy into which his team has bought," said George Galliers, an analyst at Evercore ISI. "There is no reason the 2022 plan cannot be executed." Under Manley, the company is expected to sharpen its focus on revamping individual brands, including ailing Fiat in Europe, Chrysler in the United States and Alfa Romeo, which has yet to turn a profit despite multibillion-euro investments.

FCA, Waymo expand plans: 62,000 more self-driving vehicles, potential retail sales

If you live in Phoenix, you may have seen one of Waymo's 600 autonomous Chrysler Pacifica Hybrids ferrying passengers around town. You may have even been one of the riders. You're likely to see a lot more of them, too. Today, FCA announced that it will deliver up to 62,000 additional Chrysler Pacifica Hybrid's to Google's automated driving technology company. The expansion of the partnership between FCA and Waymo goes beyond growing the fleet. The companies have also announced that they're considering making Waymo's tech commercially available to FCA vehicle retail customers through a possible licensing partnership. FCA would build the cars, and Waymo would provide the self-driving system. "FCA is committed to bringing self-driving technology to our customers in a manner that is safe, efficient and realistic," said FCA boss Sergio Marchionne. Waymo CEO John Krafcik added, "Waymo's goal from day one has been to build the world's most experienced driver and give people access to self-driving technology that will make our roads safer. We're excited to deepen our relationship with FCA that will support the launch of our driverless service, and explore future products that support Waymo's mission." That service, expected to launch later this year, will allow the public to use Waymo's app to hail a ride from one of its self-driving minivans. To date, vehicles equipped with Waymo automated driving tech have logged over 6 million cumulative miles in testing. As of late last year, Waymo's self-driving cars needed far less human intervention than the competition. Earlier this year, Waymo also announced a partnership with Jaguar Land Rover to deploy autonomous Jaguar I-Pace EVs. The plans for an expanded partnership come on the same day Japan's SoftBank announced a $2.2 billion investment in GM's Cruise self-driving division. Related Video: News Source: FCA, WaymoImage Credit: Joe White / Reuters Green Chrysler Technology Emerging Technologies Minivan/Van Autonomous Vehicles Electric Hybrid Sergio Marchionne Waymo john krafcik