2014 Chrysler 300 Base on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

FCA worker in Indiana tests for coronavirus, but the plant will stay open

Fiat Chrysler Automobiles NV said Thursday that an employee has tested positive for COVID-19 at its Kokomo, Indiana, transmission plant, but the location will remain open. The Italian-American automaker said the company placed the employee and his immediate co-workers and others he may have come into direct contact with in home quarantine. The automaker said it is “deploying additional sanitization measures across the entire facility, re-timing break times to avoid crowding and deploying social spacing.” Fiat Chrysler is canceling all in-person meetings unless “business critical” and conducted meetings through video conferencing technologies. Automakers also have canceled non-essential travel. Ford, meanwhile, said its plants in North America remain unaffected. General Motors spokesman Jim Cain said the Detroit automaker has not had any cases of the coronavirus in its North American plants yet, citing such measures as reduced travel and restricted entry to plants as helping. How the No. 1 U.S. automaker would respond to a positive test would depend on the situation, he added. “You do plan to operate with a certain amount of absenteeism, but every facility has a different operating plan,” he said. The Fiat side of the FCA operation, meanwhile,  is temporarily halting operations at some plants in Italy and will reduce production rates in response to coronavirus in the country, the largest outbreak in Europe, a spokesman for the automaker said on Wednesday. FCA said in a statement it had stepped up measures across its facilities, including intensive sanitation of all work and rest areas, to support the government's directives to curb the spread of the infectious disease. "As a result of taking these actions the company will, where necessary, make temporary closures of its plants across Italy," it said. The spokesman said affected plants were Pomigliano, Melfi, Atessa and Cassino, each of them halted for two or three days between Wednesday and Saturday. FCA said that to allow greater spacing of employees at their workstations, "daily production rates will be lowered to accommodate the adapted manufacturing processes." However, a source close to the matter said FCA did not expect an impact on overall production rates. The source added that temporary closures were in no way linked to disruptions of auto parts supplies following anti-virus measures imposed by Rome all over Italy.

Fiat Chrysler, Peugeot owner PSA reportedly in merger talks

Fiat Chrysler and Peugeot owner PSA are in talks to combine in a deal that could create a $50 billion automaker, the Wall Street Journal reported on Tuesday, citing sources. The deal could be in the form of an all-stock deal, the report said. Fiat Chrysler shares rose sharply after the report and were up more than 7% in late afternoon trading. Fiat Chrysler and Peugeot had no comment. Investors have speculated for several years that Fiat Chrysler was hunting for a merger partner, encouraged by the rhetoric of the company's late chief executive, Sergio Marchionne. In 2015, Marchionne outlined the case for consolidation of the auto industry, and tried unsuccessfully to interest General Motors in a deal. Peugeot and Fiat Chrysler had discussed a combination earlier this year, before Fiat Chrysler proposed a $35 billion merger with French automaker Renault SA. Fiat Chrysler Chairman John Elkann broke off talks with Renault in June after French government officials intervened, and pushed for Renault to first resolve tensions with its Japanese alliance partner, Nissan. Following the collapse of the Renault merger plan, Fiat Chrysler CEO Mike Manley left the door open for talks with would-be partners, but said the Italian-American automaker could go it alone despite mounting costs to develop electric vehicles and comply with tougher emissions rules in Europe, the United States and China. Peugeot CEO Carlos Tavares dismissed the idea of a combination with Fiat Chrysler during a discussion with reporters at the Frankfurt auto show last month. "We don't need it," Tavares said when asked whether he was still interested in a deal with Fiat Chrysler. Fiat Chrysler has a commercial vehicle partnership with Peugeot.