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Weekly Recap: FCA hit with record fine as NHTSA crackdown continues

The National Highway Traffic Safety Administration slapped Fiat Chrysler Automobiles with a record fine this week that could reach $105 million. The punishment comes after NHTSA found problems with the automaker's execution of 23 recalls that affect more than 11 million vehicles. The consent agreement, announced Sunday, calls for FCA to pay a $70-million cash fine and requires the company to spend at least $20 million over a three-year period on industry outreach programs and to beef up old recall campaigns. Failure to comply will result in another $15-million fine. FCA also agreed to federal oversight, which includes an independent monitor to oversee the company's recalls. The $70-million cash fine equals a penalty NHTSA levied on Honda in January. "Fiat Chrysler's pattern of poor performance put millions of its customers and the driving public at risk," NHTSA administrator Mark Rosekind said in a statement. "This action will provide relief to owners of defective vehicles, will help improve recall performance throughout the auto industry, and gives Fiat Chrysler the opportunity to embrace a proactive safety culture." FCA called the deal a "consensual resolution," but admitted that it "failed to timely provide an effective remedy" during certain recalls. "We are intent on rebuilding our relationship with NHTSA and we embrace the role of public safety advocate," the company said in a statement. The announcement kicked off a busy week for the automaker. NHTSA agreed FCA did not need to recall 4.7 million vehicles after an investigation failed to find defects with a power module used in some Jeep, Dodge, and Ram vehicles. A Georgia judge also reduced a civil verdict involving a death in a Jeep Grand Cherokee crash. Amid all of that, the company reported net profit of about 333 million euros, or $364 million in the second quarter on Thursday. OTHER NEWS & NOTES FCA ramps up Hellcat production Despite a decidedly legal and financial week for FCA, there was still time for the performance side of the business to briefly grab the spotlight. The automaker is more than doubling its production of the Dodge Challenger and Charger SRT Hellcats in response to strong demand. The order bank opens the second week of August and production begins in September. FCA will finish up its scheduled 2015 model-year Hellcat builds, and cancel any "unscheduled" versions, though customers will get discounted pricing for 2016.

Marchionne hopes Apple will partner with Fiat

Apple wants to make a car. Fiat already makes cars. Therefore, Apple and Fiat should partner to make an Apple Car. Makes sense, right? Clearly, it's not quite that easy, but FCA chief Sergio Marchionne hopes that Cupertino will consider Fiat a worthy candidate for partnership, assuming, of course, that Apple follows through with its overtures into the automobile industry. Marchionne is, according to Bloomberg, a self-proclaimed "Apple freak" who owns every kind of product Apple makes. He suggests that he understands the tech company's needs and wants. "Apple has a language, and you have to be able to speak that language," said Marchionne. "Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That's not very helpful as their syntax is worth more than our ability to build cars." By "syntax," we assume Marchionne means Apple's sleek and modern design language more than the code behind its software. It's interesting to note that the FCA CEO seems to indicate that Apple would bring more to any partnership than the automaker would. Fair or not, we'd wager that more buyers would care about a potential Apple Car's design and branding than would be concerned with which automaker helped assembled it. A partnership with Apple may be exactly the kind of cure that the FCA CEO believes ails the auto industry. After finding it impossible to further pursue industry consolidation, a tie-up with the massive tech industry, particularly Apple, could generate some much-needed positive cash flow. At present, though, it's all just conjecture – Apple hasn't offered any hints as to the true nature of its so-called Project Titan automotive project, and doesn't seem likely to anytime soon. Related Video:

Sunday Drive: Rendering the future at Jeep and Ford

Last week brought us quite a wide variety of automotive news nuggets, and judging by the response of our own readership, the Jeep Wrangler pickup truck led the way. It's not expected to hit the sales floor until April of 2019, which means we've all got an entire year to wait, but that just means we have lots of time to anticipate its arrival. And we do so today with a series of renderings that show what the so-called Scrambler may look like in a few different colors. Another set of renderings depicting a hotly anticipated new vehicle follow just behind. The Baby Bronco – will Ford ante up to the retro-inspired table and call it the Bronco II? – will be one size smaller than the regular-grade Bronco, and we think it'll compete with the Jeep Renegade as a subcompact crossover with some real off-road chops. Moving onto some tuners, both old and new(er), we first present a sweet old Dodge Ram pickup truck tuned by none other than Carroll Shelby himself. The blue and silver striped truck looks so period perfect that it stands out as a star even alongside a quartet of vintage Shelby Mustangs with which it will share space at the Bonhams auction in Greenwich, Conn., this June. And finally we turn our attention to the Hennessey Veliciraptor, an absolute behemoth of a truck. Based on the most excellent Ford Raptor, the Velociraptor ups the crazy quotient with six wheels and 600 hundred horsepower. As always, stay tuned to Autoblog this week for all the latest automotive news. Jeep Wrangler pickup renderings: Latest imaginings of the Scrambler Ford Baby Bronco comes alive in these exclusive renderings Bonhams to auction Carroll Shelby's prototypes and personal cars Hennessey VelociRaptor 6X6 First Drive Review: The incredible hulk